Starting Out This Week…

Wait ‘Till Madison Avenue Gets Hold of This Account…

Coming from almost nothing, he expanded his market share by subjugating populations of entire countries. If the competition didn’t agree, he simply whacked them out of existence.

He was a master at building brand-identity… he gained great fame for imposing it from eastern Europe all the way to Korea.

He brooked no nonsense from his subordinates – or his competition, both of whom often ended up in some form of untimely, albeit usually innovative, demise or another.

He had outstanding inter-personal skills in dealing with differences of opinion. Heck, he and his generals once dined on a giant platform, designed specifically to settle slowly during the repast to squash into the next world several Russian princes who didn’t agree with him.

The man was a regular love machine.

Results were the only priority, even if it meant tossing whole kingdoms – and their subjects – into the dustbin of history. If his staff failed to deliver, they were history, too.

So, with all this, he’s a natural guy to represent a modern airline.

That’s right, that famous paragon of warm customer service, Genghis Khan, will have his own airline next year, based in the China Autonomous Region of Inner Mongolia.

The advertising program should be a real hoot… “We plunder low fares…” or, “Our service terrifies the competition … and our customers, too…”

Or, the inflight announcements… “Put your seats and tray tables in the full and upright position…disobey, and you’ll be most regretful…”

They have 25 ARJ-21s on order.

And, as a regional touch, they’ll probably allow Mongolian war ponies as emotional support animals in the cabins, too.

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Main Focus This Week…

Charleston – London: The New Paradigm

Airports:USA Trend Forecasts Validated

Air Access Planning Has New Metrics

It’s not a sprawling metropolis. It has a population of less than one million.

It is not at the confluence of several Interstate highways. It has virtually no smokestack industries.

And shortly, British Airways will begin nonstop flights from there to London.

It’s Charleston, South Carolina, and the decision to start service across the Pond flies in the face of traditional airline route planning. Which is exactly the point. There are new air transportation dynamics in play – “tradition” is out.

Global Economic Presence Now A Key Planning Metric. At the 23rd International Aviation Forecast Summit, August 19-21 in Denver, one of the forecast trend predictions was major UK/EU network carriers will be adding service to secondary non-hubsite airports on the Northeast and along the US East Coast.

We specifically and independently identified CHS as a prime target.

Boyd Group International’s Airports:USA forecast system is unique in that it goes way beyond historical data. It understands that global economic presence will now be a major determinant of where international network carriers decide to invest their aircraft resources.

Charleston – London, which is outside of any “traditional” market planning paradigms, is just one of the secondary cities the forecast identified.

Presented and discussed August 20th at the International Aviation Forecast Summit

Note: For clarity, BGI was not involved in the BA-CHS decision, nor with CHS. But the fact is that our forecast expertise independently identified the market opportunity, and it’s an example of the extensive research and global expertise we bring to our clients, from airports, to airlines, to financial institutions and more.

Identifying The New International Air Service Metrics. CHS is a poster child for the new future international air access metrics.

While its local population is comparatively small, that’s eclipsed by the global commercial make up of the Charleston region. It’s one of the largest and most efficient container-ship ports in the nation, and the growing presence of global-centric, high-tech industries such as Mercedes-Benz and Boeing, identified it in our forecasts as a key future feed point for European carriers.

Apparently British Airways came to the same conclusion.

New Aircraft Capabilities Open New Trans-Atlantic Opportunities. Markets such as Charleston are near-textbook (the new textbook) targets for new-generation aircraft such as the A-321LR and the B-787.

Here’s a clue for folks still using past DOT data in futile attempts to forecast the future: new airliner capabilities will drive new airliner mission applications. Past traffic data are essentially just anecdotal – at best.

As the header on the slide suggests, the other six airports will be well advised to get their FIS ready with a facility plan and – importantly – a CBP staffing plan to quickly handle arrivals of 160 or more passengers from the Old World.

It’s Core Business Traffic. Fare-Stim Less of A Factor. This is not to be confused with route expansion by low-fare wildcatter carriers, such as WOW and Norwegian.

They are only after price-generated net-new traffic, while British, Lufthansa (and even the SkyTeam/Delta system) are interested in tapping the growing international business market for feed through their hubsites on the other side of the Atlantic. Now, with new-capability airliners like the A-321LR, the 787, and new iterations of the 737, airports like those in the slides above need to think about the future in a different context.

Interested In Moving Your Planning Into The Future… We’re Ready. To be sure, there are no guarantees, but the message is clear – again – that traditional “air service development” analyses that wallow out obsolete “PDEW” data – particularly international data from the BTS – are a great way to stay in the past.

BGI is the only consulting and forecast firm that isn’t afraid of questioning traditional data and traditional thinking. As the slide above shows, and our 30-plus year track record verifies, Boyd Group International isn’t reticent to question ambient thinking.

As examples of how our approach has assisted clients in exploring new international opportunities click on the link at the end of this Update.  Look it over, and then hit the Contact Us button above, and let’s start discussing your new air service access plan.

 Soon – On-Line Airport Traffic & Trend Forcasts.

The identification of secondary targets for trans-Atlantic exemplifies the forecast and predictive analysis capabilities of the team at Boyd Group International.

Not Just Numbers. Insight. We’re now completing and beta-testing the first on-line, predictive trend and enplanement forecasts, Airports:USA On-Line .

It’s a product that is more than just forecast numbers. It also delivers cutting-edge insight regarding the current and expected changes in airline strategies and tactical market planning that airports need factor into future planning.

The above slide, along with the other insight presented at the IAFS Airports:USA session, are demonstrative examples of what the new, on-line program delivers. Key forecast trends will be a central part of the on-line program.

When there are dynamics that will affect an airport’s traffic levels, Airports:USA will flag it, and take the subscriber to a Dynamics page which will discuss the situation. It’s like having a forecast consultant with a couple of key strokes.

Available as an add-on feature for Aviation DataMiner subscribers, or as a stand-alone, Airports:USA will feature forecasts based on on-going updates in air service trends.

The New Norm – Capacity Volatility. With the “catch & release” route programs of some ULCCs, as well as new hub-term warning. This means that reliance on traditional metrics and methodologies to determine future traffic levels is simply not viable.

Over 140 of the nation’s airports are included, which comprise over 95% of all passenger traffic.

For more information on the new program, just click here and we’ll get you on the information list ASAP, and discuss how Airports:USA is the next generation in air service access planning.

And to explore our expertise in assisting clients in global projects, click here.

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Skyhooks, The Easter Bunny…

…and Media Airport Fare Comparisons

These have one thing in common: they have nothing to do with reality.

BTS Data Is Out For The 2nd Q of 2018. One of the downsides of having raw federal data published is that too often folks in the Fourth Estate, completely without adult supervision, get their paws on it and then publish articles that once again prove that lack of knowledge of the subject matter is not a barrier to filling several column inches with intellectual sludge.

Data In The Hands of Amateurs. One of the most egregious is the dimbulb “fare comparisons” between airports that inevitably come out within hours of the BTS filing. It’s sort of like the recent headline that trumpeted something to the effect that “American has hubs in the top four connected US airports.” When the babble descends to that level, the media source is beyond help.

This is not to imply that there aren’t some really savvy and professional folks in the media covering air travel. The majority of network correspondents we talk to have an incredible grasp of the industry.

But every quarter when the DOT/BTS stats come out, there is a blizzard of articles from the lightweight Peanut Gallery that are amazingly devoid of any understanding of the subject matter whatsoever.

Air Travel Is A Set of Cost Factors At Each Airport. Here’s the bottom line: air transportation is not a single commodity, like a Big Mac or a gallon of unleaded, that can be compared from one city to another.

It’s a system where costs are the result of a range of factors specific to the destination. Things like the travel mix, the geographic location of the city, the destinational distribution – even the levels of ancillary fares at some carriers, which affect what’s reported as “fare revenue.”

Another problem is that the raw BTS data is based on per-passenger ticket-spend… which means that the mix of one-ways, round trips, and multi-leg itineraries are all tossed in together. These are factors that will vary by geographic location and are not consistent. The travel mix at Newark is very different than that at Charlotte, or at Shreveport.

We’ve compiled a comparison of the top 100 domestic O&D airports in the second quarter of 2018. It ranks airports by cost per mike, average length of haul, raw fares paid.

The top ten by passenger O&D are shown here.

However, the complete 100 O&D is available in an Excel spreadsheet, by clicking here and just requesting a copy.

In the meantime, take a gander at the rankings in the four key categories… particularly the average length of passenger haul. It varies by location and the economic and consumer factors at each.

Again, these data are not for folks that don’t have strong understanding of the airline industry. What’s reported by carriers as “ticket revenue” today is more like a down-payment, before ancillary charges. And those make ULCC-dominated airports – like SFB and PGV – a pool of intellectual quicksand for reporters who don’t understand the industry.

Subscribers to Aviation DataMiner™ and the Airport Quarterly & Short Term Forecasts, have this data in several report formats.

In airport planning – whether it’s facility projections, air access development, or making logical decisions on airline strategies – better data mean better planning for the future.

For more information on Aviation DataMiner™ – including the new and exclusive Airports:USA® forecast suite – click here.

Second Quarter 2018 O&D Data

Indications: A Strong 2018 & 2019 Ahead

Subscribers to Aviation DataMiner™ now have access to the full range of reports and analytical tools for the 2^nd quarter of 2018. Differing from other sources, we assist our subscribers in understanding what the numbers mean – and what they don’t mean.

First: Some of the overall data:

Stimulated Passenger Growth: It’s obvious that the robust economy, including the billions of dollars put back into consumers’ wallets due to the recent tax cuts, is translating into more spending on air travel. Almost nine million more people took air trips in the quarter compared to same quarter 2017.

Ticket Fares Slightly Down, But… Consumers on average paid base air fares almost 2% less than last year. What is not reflected are effects of ancillary fees – which, aside from going up in the past six months, can shift during the year due to consumer spend patterns. Conclusion: the cost of air travel is probably not really “down” – the ticket fare is just the down payment for many consumers. But in any case, it certainly has not increased markedly.

Prepare For The Media Shows. Typically, the usual suspects in the media – as well as some veneer analysts – will pull down this raw data and inevitably start to pontificate about the air travel as if they just got an official e-mail from St Peter’s route planning department.

Proving that having no understanding of source data is no barrier to writing news stories, there will be a parade of dimbulb headlines, like, “Newark (or wherever) has among the highest fares in the nation!” or “East Nobody-Goes-There Municipal Airport Consumers are paying XXX% more than the national average.”

‘Course, these types of profound analyses mean diddly. There is no set of consistent and comparable metrics that relate to computing an “average fare” that has any value as a comparison between airports.

Message to the media: The cost of air travel isn’t like that of a gallon of gas. The air service product itself at each airport is unique to that facility. Factors such as average trip length, size of the market, type of air service that the market can afford to support, and a whole passel of other factors make these media comparisons sheer amateur nonsense.

Key Trend Metrics. However, there are some data that can be mined to get a view of what’s changing… examples:

Denver in the quarter was the #3 domestic US-carrier O&D traffic airport… again, based on traffic carried by US airlines.

Atlanta? – it’s #5, and DFW – it’s #10.

Note the term “domestic” – international traffic carried by US carriers at these airports is in addition to the above. So is traffic carried by foreign carriers.

And here’s where the read-it-and-report-it media types – not to mention some “analysts”- fall off the trolley. It’s NOT airport data… it’s airline data, specifically, US airline data reported and sorted by airport.

So, O&D carried by foreign carriers is not specifically reported, although the obsolete and fuzzy BTS reporting system sometimes gets some of this traffic mixed in by error.

So, for the media and consultant crowd that purport that raw BTS/DOT data to be complete and comprehensive, they’re howling at the statistical moon.

There is a lot more data that needs to be put into the mix. Airports like ATL, JFK, SFO, LAX, ORD have substantial foreign carrier enplanement levels that change the mix and metrics entirely.

If You’re Not Using Aviation DataMiner™ – You’re Not Using The Right Analytical Tool. This is a reason that our subscribers have a better grasp of the trends in air transportation. Aviation DataMiner™ delivers the firepower to analyze all aspects of the air transportation industry. And, uniquely, that includes Airports:USA® the only enplanement forecasts accomplished in the private sector.

BGI will be issuing the Quarterly Traffic Trend & Short-Term Forecast to our subscribers shortly… better data, better insights.

If you’re interested in predictive analytics that go beyond just numbers, click here to request a free trial to Aviation DataMiner™.  Give it a try – and, unlike other sources, we’re always ready to assist our subscribers in development of custom reports.

Better analytics mean better futurist planning. We look forward to hearing from you!

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To Start…

More Cuba Fallout

AA is dumping CLT-HAV. The 55% load factor was a great way of losing money.

Just the latest. Except for Havana, and even there with limited traffic, Cuba is a financial black hole.

Facts v Hyperbole & Fantasy. In 2009 and later in 2014-2015, when Obama reduced flight restrictions between the US and Cuba, BGI accomplished extensive analyses of the US-Cuba market.

We concluded that any route planner that suggested a domestic market with the dismal aspects of just about anyplace in Cuba would find it a career-limiting move.

But that ran counter to the rapture in just about all areas of the travel industry. Cuba!!! Huge, gigantic expectations of floods of traffic!

Travel industry gurus were touting the “pent up demand.” At least a couple of airlines licking their chops, thinking about all the new flow traffic over their hubs to places like Santiago, Santa Clara, and more! Socialist-leaning wackos decrying how it would degrade the near-perfection of the Castro Worker’s Paradise – (“Come to Cuba before it’s ruined by Capitalism!” – was an actual sales pitch.)

Boyd Group International was the only consulting firm that actually researched the subject.

We found that Cuba was far from ready for prime time, and most of the markets in Cuba had no chance of any viable US traffic. No infrastructure. No business base. A government that smothers freedom and free speech. Other than capturing the existing flows to Havana, our data found the market to be a dog.

And that’s exactly what’s happened.

Let’s Stop The Delusional Nonsense. Cuba Is A Dead Market. At Least For Now.The current convenient scapegoat is President Trump, who has tightened restrictions on travel. But that’s nonsense…. the market that was foreseen – hordes of visitors and huge business investment – was a complete pipe dream.

All Trump did was to tighten restrictions on a market that had no viability, anyway. The lack of hotels, poor transportation, lack of free speech, and Cuban incomes not enough to pay bag fees – even if they could freely travel – completely transcend any increased restrictions.

As a vacation destination, Cuba is a bow-wow compared to other venues. As a place for business investment, there is zero free market.

Until the corrupt socialist cleptocracy in Havana is dumped, Cuba will be at best an Havana side-show for US carriers.
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Get Ready For The Show…

The Seat Size Festival Is About To Begin!

Now that the FAA funding bill will apparently include a mandate for the agency to determine standards for airline seat size, get ready for a flood of non-factual reporting from the usual media suspects.

Starting With Facts, Instead of Fake News, Would Be Nice. Still circulating is the inaccurate babble – at this point traced to a completely-bogus story a few years ago in USA Today, but maybe from other sources, too – that back in the mid 1980s, the narrowest seat in the US industry was 19 inches.

Some stories also accessorize this bit of concocted data with the statement that the average width in US economy cabins is now 16.5 inches.

Anyone with a modicum of knowledge of the industry knows that this is another reason to question a lot of the stuff that certain sectors of the fifth estate put out. Those stats are created out of some reporter’s imagination.

They are inaccurate, and in light of the all-too-obvious information any semi-literate high school dropout could easily find, they can only be ascribed to the reporter not being too concerned with finding the truth.

Average Seat Width Has Actually Increased. Here’s a little hint: the standard economy seating in Boeing narrow-body airliners has been 6-across since the first 707-100 entered service sixty years ago. It’s still 6-across. So, contrary to a lot of the sloppy reporting, narrowing it from the alleged 19 inches to where it is today (@17.5) wouldn’t do anything to increase seating capacity.

Some facts:

• The narrowest seat in the US major brand fleets is 17 inches wide – that’s on CRJ and ERJ airliners.
• The actual average width has actually grown in the past 30 years, with the increase in the number of A-320 series and E-170/190 airliners entering service, which have 18+ inch-wide seats in the economy cabin.
• The entry of the A-220 (nee CSeries) will increase this further, with economy seats even wider, and the middle seats at 19-inches.

This is not to say that seat pitch hasn’t shrunk. Indeed, it has actually atrophied – and that’s where the consumer angst is coming from, and it is mostly understandable. But it’s also fed by media stories that eagerly tend to generally equate airliner cabins with flying versions of the Black Hole of Calcutta.

But, it is a valid issue. To a large degree, the potential of flossing your teeth on the reclined seat-back in front of you isn’t too far from reality.

It is tight in many cases. The issue is whether it’s a health or safety issue. And that is a valid issue for discussion and illumination.

Consumers Complain. But They Don’t Vote With Their Wallets, This Time. Airlines certainly could go back to what was once 34-inch or higher seat pitch. But market realities are that this wouldn’t do anything to get more ridership. First, the currently-configured airliners in the US airline system are functionally full – 82% or higher, which means that during times folks travel, there aren’t many empty seats.

So, cutting out two rows of seats to gain more pitch in the rest of the cabin would be not only a revenue-losing proposition for airlines, but wouldn’t move the needle one centimeter toward getting more brand-loyalty. It’s been tried in the past – anybody remember American’s “More Room In Coach” program in the 1990s?

Prediction: Media Performances First. So, the matter is now front and center. We can look forward to lots of cheap theater at congressional hearings – bank on it, because it’s a chance for two-bit politicians who wouldn’t know “seat pitch” from a curve ball at Yankee Stadium, to clamber up on their soap-boxes and pander as being great protectors of safety and health.

Watch for the oh-so-outraged “consumerist” clowns to come in like the grand opening of a Barnum & Bailey circus. Of course, the usual lightweight-don’t-bother-with-facts contingent of the media will be posting lots of misinformation on seat configurations. Do prepare for lots of picto-grams of airplane cabins.

But don’t expect too much rational discussion.

FAA Response: Thank You For Sharing. And at the end of the festivities, the FAA will take all of this “under consideration,” wait the perfunctory post-hearing mourning period, and then issue a lengthy decision, relating their findings mostly to the issue of emergency evacuation. And buried under all of this babbling, there will be a de facto standard of probably 30-inches or maybe 31-inches for seat pitch. That will settle the matter.

That decision will be issued in the next 18 months.

In the meantime, plan for lots of cheap, but entertaining theater.

The Media Vox Deorum…

”..A new survey of hub connectivity shows that American Airlines operates hubs at three of the top four most highly connected U.S. hubs…”

Nice they picked those “connected hubs” to operate a hub.

Yikes.

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China’s Tough Tariffs On US Airliners – Boeing’s Lovin’ It

A bit of reality.

Just in the past week, no fewer than a dozen new Boeing 737-800s were delivered across a customer base of eight Chinese airlines.

In addition, Shanghai Airlines received its first 787.

According to the prognostications of some experts last year, this should not be.

When President Trump implemented tariffs on some Chinese products, the folks in Beijing responded “aggressively” by supposedly implementing a 25% tariff on American airliners.

Some of the usual suspects in the media declared it was game-set-match for China and effectively warned about the need for massive expansion of the unemployment offices in the Seattle area.

Airbus, according to some of the “experts,” was fixin’ to see a flood of orders, while Boeing would now be shut out of the China market.

Gee, it didn’t turn out that way.

It’s All In The Fine Print. See, when China announced the tariff program, it took real media aviation experts, like Dan Reed, about fifteen minutes (assuming he took time to have a cup of coffee first) to illuminate that the imposed duties were based on airplane weight. And, carefully, the Chinese government put the limit at just short of the 787-800.

To the veneer analysts, China’s actions looked like a tough move. But in reality nobody in China has ordered -700s in years. (Matter of fact, some of the ones that were in China are now back in the US, acquired by Southwest.)

So the whole thing – like a lot of these retaliatory moves – was, at risk of cultural mix-and-match metaphors, Kabuki Theater.

Most of The Fleet Is New. Most of The Airliner Demand Is For Internal Growth. We just completed our 2018 Airports:China™ forecast, which again illuminated the incredible need for more lift in China.

Between 2013 and 2018 – just five years – passenger traffic at Chinese airports increased by over 68%. In 2018, we’re looking at another 8.6% – 10.3% according to our projections.

As we pointed out, China needs airliners. Big time. And they have no intention of cutting the flow – from any source – some media reports notwithstanding.

Trying to understand the China market requires adult supervision.

International Aviation Forecast Summit Accepting 2019 Host Proposals

The Summit draws not only aviation leaders, but also global attention to the business intelligence it delivers.

Our 2018 host, Denver International Airport, has advised that the IAFS delivered $35.9 million in earned media coverage, which in turn showcased the Mile High City.

We’ve opened the process to select next year’s venue. Airports and communities interested in hosting the aviation industry’s #1 conference can get an RFP package by clicking here.

We want to once again thank Denver International Airport for making the 2018 event something very special.

Pictures are now posted… click here to view.

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Connecting America To The Globe.

In Some Cases, Local Air Service Isn’t A Part of It.

We received some questions regarding the recent update that used the disappearance of pay phones as part of the same dynamics that are shifting air transportation in the US.

The point is this: the phones are gone, but the communication they once facilitated is still going on, but via different consumer channels.

 It’s the same with air access. Just because there’s no scheduled service at a given small community airport does not mean that the consumers are stuck trying to get into or out of town. As with the communication channel represented by the pay phone, they’ve switched to other modes.

Often the mode is at another airport that offers better options than the population around the local airport can support. Often, these are actually more time-efficient, too, even with a long drive. Shoehorning an itinerary into the two dying flights at the local airport, and making a connection, when the distant airport has nonstop flights, makes no sense and is flatly non-competitive.

In other cases, the use of air no longer is a viable communication option. We’ve used ALB-ISP and BUF-ALB, where once robust O&D has now effectively evaporated. The process and cost of air travel is now eclipsed by other communication modes.

Studies, Analyses & Voodoo. Ignoring this reality is costing some small communities a lot of money, chasing elixirs that will get lots of passengers back at the local airport that simply cannot compete.

It is unfortunate that most of the policy thrusts coming from Washington are focused on small community airport service, which is in many cases completely at odds with consumer trends and air service economic realities.

What is also unfortunate is that frequently small communities and their airports are often guided into in blissful and expensive ignorance of what their own consumers prefer.

How ‘bout the jive-time unscientific local surveys, asking dumb questions like “would you use the local airport?” the blind positive responses from which are then assumed to be Delphi-like indications that just rolling up a plane to the gate will magically attract passengers.

Then there are the leakage analyses, replete with all sorts of expensive-to-buy ticket-purchase data and MIDT information and other voodoo, which are then passed off as proof that the local airport has great service potential. Or the “true” market studies that generally assume data to represent air service potential that’s anything but “true.”

The Consumer Is The Metric, Not Civic Hubris. And while all these rituals are going on, the consumer has found and is using other channels of communication and travel, none of which will be changed by the recruitment of one or two flights at the local airport, or worse, the emerging nonsense of just flying one market that can be operated, like, with a Cessna Caravan.

But somehow, having scheduled flights – any form, any operator, any destination –seems to be something on some small local airports’ bucket list.

Regardless of where the flights go, or whether they are connective to the global transportation system, or just ULCC service to Florida – it’s all the same. Just get scheduled flights – any scheduled flights, and the community will be saved.

Money & Studies Won’t Change Consumer Realities. Meanwhile, the consumer has usually found other channels of communication and access to air transportation. Better and often more time-efficient than whatever the local airport may be able to attract or subsidize.

Recently, we saw a small, un-served airport, whose downtown is less than a 60 minute drive from over 600 daily nonstop flights, claim it will pony up nearly a quarter million dollars in consultant fees and incentives to get scheduled flights at the local airport.

Any scheduled flights will do – network carrier or ULCC – which are entirely different transportation systems – it doesn’t matter.

It won’t matter to the consumer, either, who will continue to access the globe elsewhere.

Global Connectivity Is Multi Modal. If small communities and rural America are to keep up with the rest of the global economy, that means we need to pursue new communication options and channels to make sure that they are connected.

And in many cases, it will take a whole new perspective on the value and use of the local small community airport. As we move into the future, it will be logistics and distribution that offer the real opportunities.

A scheduled Cessna 208 lumbering off the gate with three passengers bound for a zero-connect destination will indeed meet the needs of some small airports’ bucket lists.

But won’t do diddly to expand the region’s global presence. Scheduled flights are not the only option.

In some cases, they aren’t an option.

At World Routes, Our Clients Have The Advantage With Chinese Airlines

This week, our airport clients are heading to Guangzhou. And in meeting with Chinese airlines, they’re way ahead of the competition, with marketing materials, China-US forecasts, and data presentations created in Chinese by the professionals at Boyd Group International.

But the China opportunity is one for the future, and after World Routes give us a call. We can assist airports of all roles and sizes develop effective outreach to capture more business and Chinese investment for their regions of the country.

BGI is the foremost expert in China-US air service forecasts and strategic trends. Click here to go to BoydGroupChina.com and see how we can give you the advantage in attracting this new key revenue sector.

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The Wildcatter Wild Ride

As we pointed out at the 2018 International Aviation Forecast Summit, the ULCC genre of airline is a whole new use of airplanes as vehicles to deliver a discretionary spending option, rather than chasing air service shortfalls.

Getting that confused can lead to PR embarrassment when the carrier shifts focus and pulls down some or all service. It’s not a good idea – nor sound planning – to portray ULCC entry as the same thing as American or Delta of United adding flights.

The two transportation modes are fundamentally different. ULCC entry is a positive event… but it needs to be handled carefully and described accurately. Otherwise there can be some serious egg on the Mayor’s face for reading off crib sheets and taking great credit for this wonderful air service event, only to have it evaporate shortly later.

Also as we noted, these carriers are like their wildcatter counterparts in the oil industry – they drill for revenue, and if it’s not there sufficiently, they are gone. Quickly.

A lot of the euphoria of a couple months ago at some Frontier-chosen cities is fixin’ to deflate due to this key dynamic of the wildcatter model… as a couple of examples, between now and February schedules indicate the following:

Austin – seventeen markets served by Frontier will be gone

Raleigh-Durham – nine nonstop destinations off the A&D board

San Antonio – fourteen markets pulled.

No Harm. No Foul. The public needs to be disabused of the notion that such pull-downs are any indication of local air service weakness. The majority of these yanked markets were low-frequency “day of week” flights. The loss is not a major hit to any of these airports. In most cases, they were simply experimental.

And even if operated only for a very short time before being pulled, the airports involved benefitted from traffic and PFCs they wouldn’t have had anyway. They introduced airports to consumers that wouldn’t have been there in the absence of Frontier.

Don’t Pop The Bubbly Too Loudly. Again, this wildcatter model is entirely different from traditional airline planning. That needs to be recognized in how local PR is handled when the grand announcements are made of new service. It could be gone in a couple of months, so the PR needs to be handled carefully.

The temptation to posture the entry as the result of the community’s “years of effort to lure the airline to town” should be avoided. That gets icky when the service is dropped after two months.

More excitement to come…

September 10 2018 Update Is In Progress… Standby

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The Pay Phones Are Gone.

Rural Airports Need To Recognize The Opportunity.

The indications all are pretty consistent.

• Last week, OneJet, an operation geared to providing point-to-point flights in non-served secondary markets that once may have had tens of thousands of passengers, ended up sleeping with the fishes…
• Then we have Surf Air, a menu-driven sort of membership affair, aimed at re-connecting smaller airports, finding itself all wrapped around the financial axle with one of its suppliers…
• How about Seaport, another attempt at intra-regional air service, going 86.
• Pen Air, an airline that tried intra-regional air service, will have its assets sold off in a bankruptcy auction this week, someplace in Alaska…
• And pay phones have also largely disappeared at airports.

All of these events are completely related.

They represent some of the major changes in consumer communication channels. And, like all such changes, they are part of other emerging shifts that can represent new opportunities.

The pay phone thing is emblematic. New communication channels – cell phones, instant messaging, e-mail, etc. – have made these devices completely obsolete.

Passenger Economics Have Changed. New Communication & Logistics Channels Are Emerging. It’s much the same with intra-regional and rural air service. What was flying around 30 years ago represented a communication channel that is as functionally and economically as obsolete as the little booths where mild-mannered Clark Kent did a quick costume change from time to time.

The fact is that the economics of air transportation have changed, and separate from that, the communication channels used by the modern consumer economy have also changed. Result: a lot of intra-regional air service, and a lot of service that some airports once could support, are as dead as the demand for black-and-white television sets.

Two Words, Benjamin: Logistics & Distribution. As we pointed out at the 2018 International Aviation Forecast Summit, consumer communication patterns and demands have changed. Intra-regional air service between small and mid-size communities is now largely an obsolete and inferior means of business interaction.

It is unfortunate that the air service strategies being foisted on a lot of airports are the equivalent of doing a study to find out how to bring back Ma Bell and have her re-hang some new pay phones on the terminal wall.

The failure after failure of airlines attempting to fill this “need” might be an indication.

Alternative Communication Pattern = Alternative Opportunities. We’ve pointed it out in the past. A lot of small airport air service development schemes are little more than primitive cargo-cult activities, albeit more marketing-sophisticated.

Instead of more “task forces” or DOT study voodoo, the future for small airports remains within the very dynamics that have killed off the pay phone and intra-regional passenger service.

As we noted at the IAFS™ in Denver, the name of the future game is logistics – moving goods and services faster and more efficiently. While communication is now instant, logistics are still in the molasses-bound 1950s.

Today, air cargo is not much different from when in the late 1940s American implemented its fleet of DC-6A freighters. Planes are faster, but overall logistical channels aren’t much changed. Move it to the cargo facility, build the pallet, fill the ULD, put it on the plane, and reverse the process at the other end.

Things are fixin’ to change.

Take A Look At A Rural Map. We’d suggest that US airports – particularly rural airports – start to look beyond wallowing around trying to recruit Cessna 208 flights that nobody wants to get on, and start to re-think their role in the next leap in logistics.

Look! Up In The Sky! It’s A Bird! It’s A Plane! No, It’s UAS Technology! Think rapid, cost-efficient distribution. Then look at a map of rural Wyoming or Montana… Every small airport has potential to re-invent itself as a logistics distribution point. No, not traditional “air cargo” – that concept is up there with hula-hoops.

It’s rapid logistics – not with today’s systems, but in ten years, technology will change logistics to be a much faster communication channel and one that is in all areas of the country. That will mean a need for rural distribution centers. Think about it.

Point: the demise of the pay phone and the fact that intra-regional passenger service is now obsolete, are just one side of the new logistics future.

Planning For The Future… It Means Dropping The Past. Rather than go on, Boyd Group International in the coming weeks will be exploring this new dimension facing airports – and particularly those in rural areas of the nation.

Moving into the future, there’s a lot of life after pay phones and scheduled service.

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Next Update On September 4, Recognizing The US Labor Day Holiday…

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The #1 Aviation Event Delivers Again!

Just a Glance At A Few of The Highlights

The 23^rd Boyd Group International Aviation Forecast Summit wrapped up right on time at 5PM, Tuesday August 21.

It capped four days of exciting events, presentations and discussion sessions. As always, the IASF™ had no pre-titled “panels” – instead, we got the views and perceptions directly from the leaders in the aviation industry.

The National And Industry Media Were At The Summit In Force. We were particularly excited this year to have media from all areas attending the Summit – CNBC, Bloomberg, The Wall Street Journal, Air Transport World, Airline Weekly, Dallas Morning News, Las Vegas Review-Journal, Access Intelligence, Avionics Magazine, Reuters, Flight Global, Skift, Travel Weekly, Cranky Flier, Airport Business – and a few free-lancers, too.

Do a search – you’ll find that the content of the Summit has driven a lot of in-depth media stories.

Our First Aviation Leadership Award. We were excited to implement the first IAFS™ Aviation Leadership Award, given this year to Robert Fornaro, CEO of Spirit, for his long contributions to thought-leadership in the airline industry.

All The Way – Straight Talk. From The starting point of a lively issues discussion with A4A CEO Nick Callio (and, yes, the PFC issue was a hot Q&A subject item – no holds barred) down to the final session on Tuesday, which delivered the only solid research and forecasts of the China-US market.

China – Time For Facts And Hard Data. By the way, in that final Airports:China™ session, we outlined the top potential second-tier markets between China and the USA, and the US airports in line for such flights – with some surprising conclusions.

This session was preceded by an incisive reality session with Dr. Chi Zhi Hang, VP-North America of Air China, where the issues of open skies and JVs between US and Chinese airlines were outlined to be the first step before any “flights to China” can even be envisioned from secondary US airports.

Communication Is Now Instant. Logistics Are Lagging. One of the key forecast points illuminated in the Forecast Mapping Session, which opened the Summit, was that logistics will be the next huge disruptive force in the airport industry. While communication channels have gone in the last 200 years from traveling along with logistics – i.e. at the speed of a horse – to nearly instantaneous from sender to receiver, logistics are only marginally more advanced than 50 years ago.

This is where new channels of logistics will be coming into play in the next five years, including UAS (drone) technology that could completely change distribution systems. How this will affect airports across the nation remains to be seen, but it could signal an economic rebirth at rural facilities.

United – Our Platinum Sponsor. We were honored to have Scott Kirby, president of United Airlines (one of our Platinum Sponsors) at the Summit to talk about his carrier’s expansion plans, such as at Washington Dulles. In the free-form discussion format of the Summit, a lot of ground was covered – with no canned presentations.

Southwest – Platinum Sponsor & Hawaii Update. Andrew Watterson EVP and Chief Revenue Officer of Southwest delivered an in-depth review of the carrier’s careful and planned move into Hawaii, and in the Q&A discussed how new stations for Southwest in the US were going to be well down the timeline.

New Fleets – New Opportunities. One of the most incisive sessions was the Q&A with all of the major aircraft manufacturers, where the attendees queried these senior executives on the potential effects of new super-long-haul airliners, as well as the emergence of fleets that have entirely new mission capabilities.

Airport Enplanements – Strong Growth, But Redistributed. The Airports:USA® session forecasted a 25% growth in national enplanements through year 2017. This is equivalent to the passengers now using the top six US airports combined.

On the other hand, the session revealed that air travel is less attractive as a communication channel in short-haul “commuter” markets such as between the DFW Metroplex and the Austin-San Antonio-Houston triangle, where traffic has dropped by 50% since 2000.

In addition, the costs and consumer shifts in the past 20 years have shown that air is also no longer economically feasible between many small and mid-size intra-regional markets. Regardless of the number of “task forces” or “studies” – air transportation is less and less of a communication channel compared to 30 years ago.

Wildcatter Airlines – A Whole New Consumer Product. The Airports:USA® session also outlined how ULCCs are now using airliners to deliver a whole new consumer spend product. Like the wildcatters in the oil business, these carriers seek out pockets of discretionary revenues that can be drilled and captured by offering low-cost air transportation.

These wildcatters make market decisions that are often galaxies away from the methodologies used by traditional airlines in making market decisions. They are a wild card when forecasting traffic – they come, and if the market works, they stay. If not, they leave.

These are just the tip of the huge mountain of presentations and business intelligence delivered at the 2018 Boyd Group International Aviation Forecast Summit.

Presentations Available To Summit Attendees. Where the presenters allow, and where there were slide presentations, these will be made available to Summit attendees shortly, along with the BGI forecast sessions.

Thanks To All of Our Sponsors… And Denver International! We want to thank all of our sponsors, including Platinum Sponsors Southwest Airlines and United Airlines.

We are in awe of the support of our host, Denver International Airport, which pulled out all the stops to make this the biggest IAFS™ yet.

In addition to all of the other extensive support, including special gifts to all attendees that showcased the great city of Denver, the staff of DEN delivered hospitality that bespeaks the Mile High City. But in particular, the Monday night event at Coors Field was nothing short of incredible.

We want to thank Kim Day and her staff, whose planning, support an execution made this year’s Summit incredibly successful!

We want to thank all of our nearly 400 attendees – your presence and participation makes the Summit what it is.

Thanks To The BGI Team, Too! We also want to recognize our own staff. Marian Boyd – CEO, and her immediate team – Sonia Watts and Dan Cohn – are the #1 team in the industry. Their work is the reason that this is now an event that aviation leaders clear their calendars for every year.

This is the industry standard… the attention to detail, the quality of the content, the close relationships with industry leaders from across the world, and the Marine Corps-like focus on absolute perfection – are the reasons attendees tell us that the Summit is the best aviation event – better than any other.

Professionalism is the at the core of Boyd Group International, and the Summit is the proof. Thanks again to every one for making it happen.

Get “Future-Enabled” At The IAFS…

Trends, Data & Business Intelligence That Other Events Miss

We are excited that the International Aviation Forecast Summit is just two weeks away.

We thought it might be an idea to illuminate some of forecast trends we’ll be covering – most of which are galaxies ahead of any other industry event.

Airports:USA® Enplanement Forecast

The only projections accomplished entirely in the private sector, covering 146 airports that generate 95% of all US passenger traffic, the 2018-2027 Airports:USA® session will outline:

• Growth – over 5% this year, but with slowing rates below 2.5% for the next three years. The session will look at the underlying drivers
• High growth rates at regional, non-hubsite airports (under 2 million) but the growth will be geographic-specific
• Rapid spikes and declines as ULCC “wildcatter” airlines drill for net new traffic in places the major network carriers avoid
• Fuel costs will – will – result in major challenges to keeping rural regions connected to the global economy
• How long-haul route plans may be curtailed – for the near term – due to the cost of carrying fuel. A lot of planned new intercontinental markets from major airline hubsites will be dropped – affecting not just those airports, but air access in key regions of the US
• New carrier concepts – a candid look at new airline models, such as Moxy and low-frequency intra-regional business jet entities.
• The consumer-driven trend toward regionalization of access. A lot of ASD programs foisted on small communities to “lure” unnamed (and non-existent) airlines to the local airport will become increasingly obvious for what they are.

Fleet Forecasts – New Route Planning. New Facility Needs, Too

The major changes in the structure of the aircraft industry will be front and center at the IAFS™.

• The aircraft platforms coming on line are changing how carriers structure capacity, hub reach and competition.
• The new Boeing-Embraer and Airbus-Bombardier relationships and how that will affect airline fleet decisions
• The new 90-seat Bombardier Q-400 may have more impact in North America than some may think
• Plan on it: a 90-degree change at major carriers regarding 50-seat jets. Clear space in the desert – regardless of how things appear right now.

Fuel Projections

This year, Ben Brockwell of Oil Price Information Services will be back, and he has insights regarding fuel trends that will again threaten ambient thinking.

His analyses cover not just production, but the demand-drivers across the globe that will affect what airlines are paying in places like Omaha and Salt Lake City and Missoula.

Ben’s past forecasts at the IAFS™ have been spot-on. This year will likely be no different. It’s the reason we are always honored to have Ben at the event – consensus thinking has no role.

China Opportunity Forecasts – Getting “A Flight To China” Is Trendy. But Not Consistent With Reality

Boyd Group International is the leading source of research and consulting on the trends in China air service, and the burgeoning potential for access from there.

Unlike other consultants, we don’t just regurgitate government and other outside data. The China air market – domestic and internationally – is evolving rapidly and is focused on new dynamics that have no parallel here in the West. We pursue our own research and analysis of the trends and future of the China opportunity.

Our Airports:China program monitors changes in Chinese traffic, capacity, fleet trends and governmental policy shifts.

The data are nothing close to what some airports are trying to achieve. For example the vague concept of “a flight to China” – as if just tossing a plane toward old Cathay is the goal. Makes great press… but not a lot of sense.

China, where? What demand – now and ten years from now? What destination? What future expansion?

China is not some trophy destination, it is a giant country where the top 50 airports represent traffic opportunities that are tremendous, but balkanized. Most secondary, non-hubsite airports in the US don’t have anywhere enough demand to any one Chinese destination, regardless of the level of Chinese investment in the region. Even having one or two huge Chinese-owned businesses in the region is no guarantee of sufficient traffic to support nonstop service.

And without real connecting hub operations in China (yet), a flight from just about any Chinese destination is all dependent on local O&D. Delta’s recently-implemented ATL-PVG flights have lots of US connectivity. But at the China end, even with a code-share with China Eastern and its partners, connectivity within 4 hours is to only around 15 cities – if the already-full load factors on those flights allow. The point is that from the US, service from key connecting hubs will be a success.

But outside of major AA, DL and UA hubsites, the prospects at the moment are not good. But that will change, and that will take planning, and a major change of mindset at some communities.

Our Airports:China™ forecast session will deliver new perspectives on developing outreach to and service connectivity with the China market.

• New approaches – the high-level political junkets need to be replaced with targeted objectives. Chasing across China, meeting with officials, and making great press back home is increasingly eye-wash, not effective planning. It does not alter the structural challenges regarding China access
• Recognition of the Chinese air transportation system. Despite the lore – China has yet to develop US-style connecting hubs.
• The effects of higher fuel prices on delivering the advantage to Chinese airlines (Think trip origination trends.)
• The “Mianyang dynamic” – emerging growth in key commercial centers in China – changing air service systems

Point: air access with China is not some trendy trophy. There has to be demand, and there are pertinent challenges that need to be addressed, well beyond the hype and flashy dinners with Chinese airports.

These are just a few of the areas we’ll be covering August 19-21 in Denver. Our hosts, Denver International Airport, have pulled out all the stops to make this IAFS™ the most exciting yet.

Challenge The Status Quo…

Finally, as another factor that sets IAFS™ apart, there is a special reception on Saturday, 18 August being held by Boom Supersonic. Attendees of the IAFS™ are invited to see the future – the concept of a 2.2 Mach airliner that the “experts” said was a pipe dream.

Funny, but Japan Airlines, Virgin Atlantic, and China’s largest travel conglomerate, as well as a litany of high-level financial investors, don’t agree with the “experts.” Join us  for the Summit and see the future.

Click here to register, and we will see you in Denver!

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Chicken Little Lives!

It’s broadcast lore.

In 1938, a radio show playing H. G. Well’s War of The Worlds, got taken for real, instead of the hoax it really was.

Narrated by Orson Welles, the special Halloween format was the weekly CBS variety show, Mercury Theater On the Air. On this evening, however, it was repeatedly interrupted by what sounded like real news bulletins about a Martian landing in rural New Jersey, and then how they were invading all across the country, terrifying the populace and wrecking the place with ray guns.

A lot of people didn’t hear the beginning of the show, and went bonkers in fear of little green men doing impromptu urban renewal with heat-ray weapons on towns all across America.

It was, obviously, taken out of context. More than a little.

It’s Not Space Creatures. Just The TSA. This week, we had a similar situation. Even though it came from the TSA, it, too, was a hoax – at least when considered calmly and professionally, which hasn’t been done much. Hysteria is so much more fun than facts.

CNN reported – and implied in a long detailed story that it was for real – that the TSA was planning to drop security at small airports. Planes smaller than 60 seats would just fly unscreened passengers, and those connecting to other flights would go through security at the larger, arrival airport.

The story recounted at length how some internal TSA document claimed it would save money and would not reduce security. CNN postured the suggestion as being a serious threat to America.

Alas, within the context of aviation realities, it’s the same level of threat as was recounted that night 80 years ago by Orson Welles.

On Cue: Let The Crocodile Outrage Begin. Yikes! The sheer crust of the administration – yup, they had to work that part in – was another indication that money was more important than keeping the skies safe.

Lots of uproar. Lots of panting media indignation. Some industry groups almost jumped in their water dishes, they were so righteously enraged upon hearing the CNN story. Other media picked it up, with headlines often stating that the TSA was actually planning to move ahead and close down screening at small airports.

Oh, no! Thousands of passengers would not be screened!  Now, there would be an open channel for terrorists to hop on planes in Muskegon, Yuma, Cortez and Jamestown, free to have their way with us.

In The Light of Hard Reality, Not Only Dumb, But Clearly Impossible. Here’s a clue… like War of The Worlds, the whole thing was something that in reality couldn’t happen. That’s because the TSA suggestion cannot be accomplished. It’s impossible to implement.

Read: as impossible as a Martian space ship landing at JFK – pre-screened or not.

If anybody had given the concept as much as five minutes of consideration, it would be clear that this was at best a dimbulb idea generated in one of those trendy but waste-of-time brainstorming sessions that entities like the TSA engage in from time to time.

Say it again… regardless of the veneer hype, the proposal that CNN passed off as so real would be impossible – impossible – to implement. Nobody bothered to even give it a second look for functional credibility.

But this one – to eliminate security screening at small airports – is even more in la-la land than the possibility of little green creatures with one big eye and a ray gun showing up at the door, asking directions back to the Red Planet.

Security Concerns: Even Suggesting This Shows How Incompetent TSA Management Is. First, critics are 100% right – dropping screening as was outlined is world-class dumb, even if it were just a suggestion at some mentally-moribund planning process at the TSA.

Media: You’ve Just Joined The Orson Welles Fan Club. We need to candidly question not only the TSA leadership, but the levels of professional scrutiny some of the media gave to the story before they blasted it across the wires.

The point is that anybody with a modicum of knowledge of airports, and who is awake, sober and holds an IQ just slightly higher than that of an artichoke, would know immediately that the concept simply can’t be implemented.

Indeed, out of the box, the concept is DOA. One word: facilities.

Think about the hubsite logistics. At some of these airports, the concept of accepting non-sterile arriving passengers represents a logistical nightmare not seen since Napoleon was trying to get the Grand Armee back from Russia.

First, to segregate non-screened passengers on arrival would mean enormous re-structuring of gate and concourse facilities at hubsite airports. And not a little, either.

Contrary to what the supposed TSA suggestion implied, and which media babble assumed, it isn’t a simple process to keep separate arriving non-sterile local passengers from ones who are connecting to other flights at the hubsite airport.

In Lieu of A Screening Point At Gainesville, Let’s Reconfigure Entire Airports. First, think about the wayfinding necessary to separate these two categories of non-sterile passengers.  Then, consider the channels to get the connecting passengers to some screening point – which at most big airports is nowhere near the gate facilities. Then have the channels to keep the destination passengers out of any sterile area while they head to the baggage claim and curbside.

Now, think about a hubsite airport… how ‘bout Detroit Metro. Think about getting these non-sterile passengers arriving on concourse C through the terminal. Think about how and where whole new screening points need to be set up.

Think about the resulting inefficient use of gates, as some may need to be “de-sterilized” for passengers arriving from non-screened airports.

Oh yeah. Think about the need to materially increase minimum connecting time at every airline connecting hub airport, in order to screen the folks coming in from Alpena to connect to Tucson. That 35-minute connection is a thing of the past. Think more like 60 to 75 minutes. Airline scheduling will be completely changed.

Think about how this concept would literally flummox the entire US air transportation system.

And think about the fact that it would be impossible to re-configure connecting hub airports to make this work.

Think… And Report Informatively. This is the point. Yes, for the TSA to even consider this to the point that they spent the time to put a price tag on it, shows that the great traditions of dimbulb thinking, begun with the early TSA pioneers in non-security, continue on.

But what is astounding is that just about every “expert” that the media contacted regarding this idiotic concept, never even bothered to consider the fact that, just like a landing from Mars, the whole thing is outside the realm of being physically implemented.

No Big Deal. We’ve Already Accepted The Equivalent of Non-Screening. Final point. Three years ago, we functionally had exactly the same situation as the one represented by not screening at small airports. We had a 96% failure rate in testing of screening across the US. Effectively, our airports were (and may still be) a terrorist sieve.

Can’t remember the same media outrage over that.

Or the feigned outrage from some of those alphabet groups inside the Beltway that are today in a froth over the equivalent of an extra-terrestrial invasion.

Move along, folks. Nothing happening here.