Touch & Go Insights

June 14, 2024

A candid, bottom-line review of the Elliott Management proposals at Southwest.

It is important to put this in context: the plan is intended to make Southwest like other mainline carriers, under the assumption that its unique product is leaving money on the table.

Instead of dancing around the proposal, we simply cut to the chase. It’s off in wonderland. Click here to go to the details.


May 6, 2024

The proposed FAA Re-authorization bill is likely to be approved by congress shortly.

In this week’s Touch & Go, we take a candid look at several key sections that will affect airports and air service.

These are analyses that cut directly to the chase, and don’t bother with the usual cudo-reporting seen in the aviation media. We’re talking about the impact.

Join us for some clear perspectives.



April 19, 2024

This week we take a look at the state of aviation security in light of the vote of confidence in the Senate for a clearly incompetent Homeland Security Secretary.

Also, we take a look at whether it would be good business for airlines to accept stranded passengers from one another.

Click here and take a look!






March 29, 2024



This week we review Michael O’Leary’s accusation that Southwest has wandered off the LCC campground. Plus, we review the changes at Boeing, where the #1 challenge to the company has been ignored. In the Departures & Arrivals section, we anticipate the issuance of the annual “Airline Quality” report, which is pretty much amateur re-jiggering of available DOT data. Click here and join us!





February 16, 2024




This week we review the highlights of our latest client study regarding the changes in the ULCC model that are now unfolding.

Then, we review how politicians can completely torpedo an airport’s air service development program.




February 2, 2024

Cutting to the bottom line: Small airports are finding they are spending enormous amounts of money on semi-ethical ASD consulting that starts by intentionally not informing the client of air service realities.






January 27, 2024

Taking issue with some of the sloppy reporting being passed off as aviation expertise.




January 13, 2024


The Coming Air Service Access Modality For Rural and Small Communities.





January 20, 2024

DOJ has turned down the Jet Blue/Spirit acquisition, with the inept and uneducated assumption that it would reduce competition. In fact, it would have increased competition with network/hybrid airlines, without ultimately eliminating the impulse traffic now carried by Spirit.


December 29, 2023

The New Air Service Realities For 2024:
Economic Reality Takes Over.
The Days of Rasputin-Like Voodoo Are Over.




December 22, 2023
Sustainable Aviation Fuel:
What Are The Full Environmental Impacts?
Funny. Nobody Dares Ask Hard Questions
Plus, touching on China & Boeing, and the Red Way Airline Fiasco.



December 10, 2023
Sargent Bilko International. 
Mexico’s Army Is Going Into The Airline Business

It’s a mystery why the President of Mexico is so intent on using his army – which is having difficulty even doing what armies are supposed do do (like, defending the country from drug cartels) – spend money and resources starting an airline that will at best undermine private companies.


Plus: Media Coverage of Airline Mergers.
Mis-Informatiton From Incompetent Sources.

Take a gander at the lorry loads of complete ignorant drivel coming from some sources in even the supposed aviation media. The B6/NK and AS/HA deals are actually consumer-positive. What’s not is the irresponsible reporting from the usual suspects.



November 25, 2023
Avelo: Case Study In Rapid Strategy
Moving Resources Rapidly Is A Sign Of Sound Marketing

We’ve watched Avelo move to cut flights from Dayton, Charlottesville, Ogden, Fort Collins, Mobile, Melbourne, and others – just in the last roughly nine months. Traditional thinking would conclude the carrier is in trouble. Actually it’s just the opposite.


Plus: ULCCs: No Room For Customer Service Failure.
Frontier Gets Barbecued On #1 Most-Watched Late Nite TV Show. Not The Right Earned Media, Guys.

Airline service in general is on the hot seat. A lot of the contentions coming from the seat warmer at the DOT – and above – have been complete dishonesty. But there are way too many avoidable customer service fubars that have gained lots of YouTube viewers. The key word is avoidable.