BGI Announces Major White Paper
Reconciling Air Service Access Planning
To The New Airline Economic Realities
Mark the date – August 19, 2018
That’s the day that BGI will formally issue a new, comprehensive White Paper on the status of the US air transportation system.
We’ll be cutting new territory and questioning a lot of ambient and obsolete assumptions in the area of air access and airline service.
The White Paper will compare the structural and fundamental changes in the air transportation industry, with the shifts that will be critical in airport and air service access planning.
As will be illuminated in the paper, the nation is a long way from where we need to be. We can plan for the future only by recognizing and accepting it. That’s not the case today.
The fact is that most of the assumptions used in air service planning – from the FAA down to local airports – relate to an airline industry that no longer exists.
Take just a cursory look.
… The FAA still ranks airports in “hub” categories when most have no such relationship to any activities represented by that term.
… The FAA still thinks there is an independent regional airline system, when it’s been gone for two decades.
… The FAA – and most other forecast sources – still believe that enplanements are the direct result of simple econometric factors.
… FAA data collection is out of date, but consistent with the computer power that was available 40 years ago.
… O&D and other metrics represent the past, but not the future. Increasingly, there is a complete disconnect between historic airline planning and what is represented by the new mission applications of airliners delivering discretionary consumer products, in addition to “air service.”
… Too many communities and airports are misled into believing that there are lots of airlines, and just a massive consultant “market study,” and an appearance or two at a couple of speed-date events will do the trick to “luring” more air service.
It’s time to call these things for what they are. Obsolete fantasy that relates little to the air transportation system of the future.
Traditional Air Service Planning – Rig For Depth Charges. Reality Is Coming
The 100-page White Paper – The New Air Service Paradigm – Time For New Thinking – pulls no punches. It’s been developed based on the need to discard current obsolete thinking regarding how air transportation will shape the future.
Not Just Information, But A Planning Document. The White Paper is a working document that goes beyond data and into functional planning changes that airports, community planners and financial institutions need to consider if they want to match the trajectory of change taking place in the air transportation system.
The White Paper will cover the hot button issues, including:
The New Foundations of Air Service. Today, it’s more than just local “demand.” The report analyzes the emerging shifts in how airlines are plumbing new revenue sources with their fleets.
Obsolete Government Data & Related Systems – the need for new metrics, and exactly what those need to be. Relying on FAA forecasts, and the airline industry they describe, has no relationship to today.
Government Programs Aimed At Reversing The Calendar. Let’s get real, EAS and SCASDP programs need replacement. The White Paper discusses new approaches that are necessary.
Regionalization of Air Access. It’s here and it will demand major changes in airport planning.
Internationalization. – It’s an opportunity and a challenge for all US airports.
New Fleets. Next-phase airliners will change and improve access… plan on it. New fleet capabilities represent changes in aircraft missions.
Developing New Planning Programs. The White Paper will outline the specific areas that airports and the regions they serve must address to optimize the future… the air transportation system will be different, and strategic and tactical planning must evolve as well.
Available August 19 & Showcased At A Special Workshop.
The White Paper will be issued on August 19, at the 23rd Boyd Group International Aviation Forecast Summit, in Denver. The price for this comprehensive air transportation White Paper will be $795, and a press synopsis will be available to bona fide media.
Attend The Special IAFS Airport Planning Workshop. However, at the Summit, we’re planning an hour-long pre-event Workshop on August 19, covering the White Paper. IAFS™ delegates who attend this Workshop will be provided with a complimentary copy.
As always, the media is welcome to attend.
This Workshop is another reason that the IAFS delivers more actionable insight and information than any other aviation event… any other. Click here to register!
BGI Assists Ithaca In Pursuing Larger China Presence
Spearheaded by Ithaca Tompkins Regional Airport, and sponsored by the Tompkins County Chamber of Commerce, Visit Ithaca and a host of local businesses, BGI and its partners at China Ni Hao, LLC recently delivered a comprehensive China-Welcome™ Symposium to civic leaders in Central New York.
The region is already one of the most Sino-aware in the nation, with over 2.000 local Chinese students and faculty combined at Cornell and Ithaca College. BGI’s Airports:China™ data indicate over 58,000 annual O&D between Central New York and China, with approximately 50% captured at Southern Tier airports.
The Symposium Team delivered data, information and consulting regarding the evolving nature of the China travel situation, including shifts in demographics and the expectations of Chinese visitors and potential Chinese considering attending US universities.
China-Welcome™ Is Needed In China, Too. BGI/CNH China-Welcome™ Symposiums are different from other “China ready” programs, in that our team understands that efforts must be made on both sides of the Pacific to be competitive.
BGI and the team – which includes the former #1 China-US tour generator, the global leader in developing digital programs in China, and the leading expertise in China aviation forecasting – tailor each Symposium to the specific situation at each client.
We illuminate what communities can do to be more competitive to attract more Chinese traffic. We discuss cultural differences, effective wayfinding techniques, and the need to have brochures in Chinese to inform visitors of US-specific travel factors. The team can develop complete China outreach programs.
Professional Communication. The Chinese visitors – be they leisure, business, or education-focused – are highly sophisticated. For this reason, it’s unfortunate how many airports, communities and venues get hornswaggled into adding “instant” translation options to their websites.
We always advise against having any Google or machine translations of the local website, which are so inept as to be outright insulting. It conveys that the venue is sloppy and unprofessional. Always have materials created in Chinese, and never “translated” from English.
The BGI/CNH Team assists our clients in development of professionally-developed outreach programs that convey a welcoming image.
Every Region Has A China Opportunity. BGI/CNH have delivered tailored China-Welcome programs at communities of all sizes. There will be over 23 million leisure visitors from China in the next five years – and where they will visit will be determined by the level of awareness they have of communities and regions.
If your region is interested in moving ahead of the competition for this business, give us a call