Boyd Group China – Real-World Programs

Bringing China To Your Community…

… And Your Community To China!

Communities and their airports and commercial stakeholders can join together to become centroids of Chinese visitation in the USA. We can show you how.

China-Welcome On-Site Seminars

These include discussions of cultural differences and cultural expectations, but we go much further. We tailor the program specifically to your community, and outline how stake holders can accommodate the expectations of Chinese visitors.

How your community can take proactive advantage in making itself more China-Welcome than other points.

We cover the issues of what is needed to handle movements of Chinese travelers, things such as availability of motorcoach parking, adjusting tour venues to the behavior and attributes of these consumers. Little things, such as having venue-specific souvenirs they can take back – and ones not “Made In China,” either. (Finding such items can be a lot harder than one might think!)

At the end of the seminar, the community will have a much better idea of the opportunity, and how to better prepare and be China-Welcome

China Welcome-&-Ready Audits

Making the entire experience at your community and airport China-Welcome™ is a lot less complex and expensive than you might think.

Our team will visit your airport & community, and do a complete audit of:

The travel “touch points” – where Chinese visitors would expect/need guidance within their flow to and through your community.

From arrival at the airport, to transfer through the community, to venue and hotel accommodations, we can show where cost-effective communication systems can be implemented.

Key venues/attraction communication. Having basic materials – menus, travel information, emergency information, and just pure welcome documents – ready and at their easy access.

China-Welcome™ accommodation at hotels and hospitality points – the culturally-expected Chinese touches.

Chinese-Language Announcements & Way-finding – Efficient, targeted systems of PA terminal, gate, and baggage claim announcements, geared to specific needs of Chinese visitors and to the airport.

International & China Air-Connectivity Analyses

With the increasing number of new nonstop flights from more Chinese cities to the USA, developing seamless connectivity from the gateway portal airport to your airport will be essential in attracting this new travel segment.

Boyd Group International is the leader in forecasting and research of the burgeoning China-US marketplace, and we’ll prepare an analysis of the connectivity-efficiency your local airport experiences with key points in China.

This is critical for two reasons. The first is that this is an essential part of targeted marketing for Chinese consumers – understanding that they can get to your community easily and seamlessly in regard to flight connections. The second reason is that this audit will reveal where strategic and tactical activities are needed, such as working with incumbent network carriers in regard to flight connectivity, and – most importantly – working with the connecting hub airport to assure that signage and assistance is in place to guide Chinese travelers.

The final report will be a complete China-Connectivity Blueprint for your airport to move ahead of other competing communities. We would note that this program will examine and analyze all international connectivity, and include recommendations for these options as well.

Showcasing Your Community – And Your Airport – In China

Today, over 50% of all international Chinese travel is initiated on smartphones. That means China NiHao can put your community right in the pockets of Chinese consumers, with a range of modalities, from a scalable WeChat page to inclusion in systems such as Baidu, to locally-hosted and maintained websites in China.

For example, a relatively simple WeChat page for your community can deliver jus about everything the consumer needs to know about your destination. In effect, it’s like having local Chinese signage in your region, except it’s right on the visitor’s smartphone – before he or she even arrives at you airport.

The Boyd Group International team has a wide range of digital-channel modalities that will make your community a preferred destination among Chinese visitors.

Contact Us Today,
And Start Getting China-Welcome!

Boyd Group International is now delivering programs to airports and communities in developing programs that can deliver enormous new economic impact, and developing cost-effective programs to accommodate these travelers when they arrive.

Click here to request more information, and to get your share of this new traffic demand.