Two Words
$100 Oil
It's Re-Engineer-The-Business Time...
On An Emergency Basis
Sector
One: Small Lift Providers
Say Good-Bye To A
Lot of Regional Jets, Real Soon.
Fuel Pass-Throughs Will Pass Them Directly To The Desert
JANUARY, 2008. It
should be back-to-the-drawing-board time for small lift providers, what some still call
"regional airlines." Maybe time for a period of sheer panic, too. The issue:
50-seat and smaller RJs are being economically marginalized by skyrocketing fuel costs.
Major carriers will be
looking to quickly cull out dozens of RJs in the coming months. And hundreds more in the
next five years, with no replacement for this lift - or many of the markets they operate -
in sight.
Most SLP agreements provide
for fuel costs to be a pure pass-through to the major carrier, and that means the majors
are eating a lot of red ink. A lot of RJ mission applications that once provided adequate
revenue generation are now net drains on major airline systems. They cannot but move
quickly to restructure (read: reduce) the fleets of RJs they're leasing in.
Faster
Retirements Than Predicted. The Boyd Group's Global Fleet Demand
Forecasts were the first to predict the decline in demand for new RJs, and also
to predict that the number in operation represented a glut. That was as far back as 1999,
when other
consultants were still forecasting just the opposite from
the comfort of their rearview mirrors, and the warmth of being within "the
consensus.".
As attendees at our Annual
Aviation Forecast Conference last October learned, retirements of CRJs and ERJs would
result in global RJ fleets declining by over 1,200 units over the next ten years.
Now, with oil hovering at
$100 a barrel, that forecast has been revised. The retirement projections are for over
1,700 RJs to come out of fleets for the same ten year period, with the rate front-loaded
in the 2008 - 2013 period, representing approximately 835 RJs taken out of service in the
US alone.

The net-new figure
represents larger CRJs (mostly -900s) coming into SLP fleets to replace 50-seat -200s. But
even here, there isn't a whole lot of demand going forward. There are no new-generation
<70 seaters on the horizon to replace the current fleet of 50-seat and smaller RJs.
That means new fleet mixes.
It also means
fundamentally-revised airline route systems.
Note: The
Boyd Group categorizes "regional jets" as CRJ and ERJ airliners, based on cabin
ergonomics. It is inaccurate to define "regional jets" by seat capacity,
otherwise airliners such as the F-100, the DC-9, the F-28, and even the 737-200/500 could
be defined as "regional jets." Therefore, the Embraer E-Jet platform, which
represents per-passenger cabin dimensions that are equal to and even better than 737s, is
not considered a "regional jet" aircraft. That's because the market niche that
aircraft was designed for was to fill the mainline airliner gap left open by Boeing and
Airbus.
Late
Night Oil Burning In The Planning Department. As we speak, planning
departments at comprehensive network carriers are in full metal jacket status, working to
moderate the level of financial drain smaller RJs are inflicting on their systems.
Legal departments are
working, too, reviewing current service agreements with SLPs. Most contracts are
relatively long-term - to 2013 or beyond. The problem is that there is no way that the
current number of these RJs can be supported until then with jet-A heading to $3 a gallon
and up. Culling the herd in is the cards.
Many agreements contain an
early-out provision for the CNC, where a six-month notice can be given. In most cases,
however, these notice dates don't become effective until late 2008 or 2009, and majors
cannot afford to wait that long to cut RJ lift. So that means doing some deals with
current SLPs. A cash payment in exchange for an early-out. Renegotiating the agreement
with a financial incentive for the SLP to shift to larger CRJs or even into E-Jets,
depending on the status of scope clauses at the CNC.
Wholly-Owned
SLPs Could Be Going Away? Maybe - just maybe - if the financial hit
becomes too onerous, some wholly-owned SLP subsidiaries could be shuttered. This is not a
drill - we are talking financial bleeding here. With fuel costs going up, the economy
(maybe) softening, and the specter of labor needing and demanding increases, such an
action is not out of the question.
Small
Lift Providers To Watch. Clearly, 50-seaters are in the economic
cross-hairs. And any jet airliner smaller than that is just marking time 'til the
grim-reaper comes to take it to the Budweiser plant. So the question arises regarding how
the SLP sector will survive.
The hard reality is that
the SLP sector will be shrinking markedly over the next three years. Hard fact: there are
more 50-seat jets than can be economically flown. Hard fact: that means cutbacks in the
number of operators.
SLPs must move to hasten
their fleet migration into larger CRJs or, better, into the Embraer E-Jet platform. But
that means bigger units of capacity, higher sector costs, and, ergo, fewer markets where
such aircraft can operate compared to what 50-seaters could do before the price of jet-A
headed toward the Moon.
The first option - larger
CRJs - will provide better per-seat economics for the CNC customer, and for CRJ-200
operators, a relatively painless shift. But it's still an RJ, and with more seats and
higher sector costs, it won't do much for the communities that are in line to see loss of
service as the 50-seat cost bar goes up and CNCs cut flights.
A
Potential Winner In The Wings. The SLP to watch is Republic. It has dumped
its 37-seat ERJs, and has adjusted its fleet to the point where over half of its
inventory is now out of RJs and into E-Jets. And, regardless of the trendy babble to
the contrary, small mainline airliners such as these are the ones that have the
long-term future, not RJs. Republic also has a wide stable of CNC customers, giving it
enormous depth of revenue flows - not to mention some insulation from doom if the dragons
of Wall Street drag a couple of CNCs into the merger pit. Without question, Republic is
the best postured SLP to not only survive the upcoming RJ-Fleet-Valentine's Day Massacre,
but to actually prosper.
Bombardier
In The Catbird Seat? The need to chop 50-seaters out of fleets is likely
one that CNCs are going to pursue with some urgency. But the current agreements likely
don't consider Hugo Chavez, OPEC, and speculators running up the price of go-juice, as an
Act of God that will allow modification of SLP contracts. But there could be the potential
of CNCs assisting some of their CRJ-operator partners in acquiring larger CRJs, which
would be a short-term bonanza for Bombardier.
Countering this are union
scope clauses. In the current labor environment, it's not likely that pilot unions are
going to relax anything, including restrictions on operations of more 70 to 100 seat jets
outside of the mainline contract. While it's near-certain that Bombardier will see some
additional -900 orders, a review of the market indicates that it will be in the
neighborhood of maybe another 250 units. Even with this, the US skies will see over 500
fewer RJs in 2013.
Effect
on Air Service. CNCs will be doing some serious triage on their RJ
operations. The objective will be to maximize revenue. Any market that was on the margin
in the past is likely not going to be there on the next schedule change, or by the end of
2008. Here's a general template for RJ markets that may be victims of the reduction in
50-seat fleets.
RJ markets whose traffic
flows involve high amounts of low-yield (read: Florida) connecting traffic, are prime
candidates for the chopping block.
Any RJ market over 1,000
SM that has load factors under 70%, and/or has high concentrations of low-fare traffic.
RJ markets that are
inflicted with chronic ATC delays. That means service to/from some NYC area airports. To a
lesser degree, ORD, SFO, and LAX. Remember, the SLPs are paid largely on a cost-plus
basis, and 30-minute to 45-minute out-to-off times burn a lot of fuel the CNC gets billed
for.
Use of RJs for fill-in
frequencies in high-density markets may also be given a jaundiced eye.
Another target for cuts:
RJs used by CNCs for competitive-harassment hub missions, i.e., flown head to head against
larger jets operated by competitors, intending to bleed some traffic away and possibly put
the competitor's flights below the profit line. A strategy that may have made sense with
$50 oil. Less so with $100 oil.
As for new market entry
using RJs - it's still possible, particularly if the new traffic flows represent better
revenue streams than existing markets. In particular, the emerging industrial centers in
the Deep South are prime candidates.
But for those communities
where traffic is already weak, or have no service now, the price of RJ entry is now a
whole lot higher.
__________
Sector
Two: "LCCs"
Plan On Seeing Some Real
Competitive Bloodshed
Maybe Some Alliances. Even Desperation Mergers
Like Small Lift Providers
("regional airlines"), this sector - commonly, if somewhat inaccurately, called
"low cost carriers" - is not well suited for an economic downturn.
Too much capacity coming on
line, and revenue streams that are often vulnerable to competition and to an economic
downturn. Most of these LCCs do not have the fleets to access the growing business and
industrial traffic at emerging small communities in the Deep South, nor the international
flows they generate.
By all means, do ignore the
nonsense from some academics who gurgle on about how LCCs are driving Comprehensive
Network Carriers out of domestic markets and into international flying. It would be nice
if these guys bothered to learn about the industry. Essentially there has been no CNC
"driven out" of a major market by an LCC.
In 2008, the shift selector
at some LCCs may move into "S" - survival. Bank on it: there will be some very
aggressive intra-sector LCC marketing moves aimed at taking on, and taking-out, some LCC
competition. We are talking competitive bloodshed.
The reason is simple.
Unlike Comprehensive Network Carriers, most LCCs don't have the ability to downsize
quickly and cost-effectively. And as noted above, they are not particularly well postured
to access the strongest emerging revenue flows. Result: they may turn on each other.
Okay,
Just What Are LCCs? Carriers within this general category actually have
little in common, other than being grouped on the basis of the fact they are not
comprehensive network carriers. CNCs are comprised of diverse fleets, diverse route
systems, and very diverse revenue streams.
The only thing LCCs have in
common, and even here it's a bit fuzzy, is that they tend not to have diverse fleets, tend
not to have diverse route systems, and tend to focus on low-fares in high-density markets.
Tend is the operative word.
While the media and
academics talk about LCCs like it's some monolithic sector of the industry, it isn't.
There was nothing in regard to LCCs on those tablets Moses brought down from Mount Sinai.
Fares? CNCs tend to match. Low costs? Not necessarily - Southwest has high labor costs,
albeit spread over a lot of ASMs.
Simple fleets? Only in the
mushroom-garden minds of college professors who haven't entered reality in decades.
Frontier has three distinct types of lift - Airbus 318/319/320s, E-Jets (leased in from
Republic), and 74-seat turboprops. AirTran has 717s and 737s - very different aircraft.
jetBlue has 100-seat E-Jets and 150-seat A-320s. Even Southwest operates two types of
737s.
No Frills? Not much in
common here. jetBlue has leather seats, TV sets, and seat selection. Frontier has TV and
seat selection for its customers, too. AirTran has XM radio, and a business class cabin.
Southwest doesn't charge for the first two checked bags.
But the nice point is that
we know generally what carriers are within the LCC grouping. And it's a grouping that's
facing a very nasty 2008.
The
Southwest Tiger. The carrier that will be driving strategies in this
category in 2008 will be Southwest. It knows that it has high labor costs that will
eventually catch up with it. It knows that its slowly-vaporizing fuel hedges represent a
slowly-closing window of competitive opportunity. It also fully recognizes the
vulnerabilities of its current product compared to those of its competition. It knows it
has a motivated workforce, but isn't swan-songed by happy-news written about it. Southwest
knows it has to fight for the future, and that it isn't an invulnerable airline
juggernaut.
A competitor that
ruthlessly understands its strengths and weaknesses is dangerous to its rivals. That
describes Southwest. It knows it must expand, and pounce on new revenue streams - even if
it means decimating competitors. The days are over of happy co-existence, where WN entered
markets, filled 737s with smiling, largely net-new fare-driven passengers, and flew on.
Southwest needs market share, and it is very likely going to put competitors in its
cross-hairs.
It also needs to build its
business-travel base - which, beyond product enhancements, means clawing for share in
existing markets. Watch for some very aggressive expansions - aimed specifically at
pulling traffic out from under perceived-weaker competitors - in 2008.
A
La Carte Pricing & "Unbundling" - two more buzz-terms,
referring to the concept of charging a base fare, and nickel-and-diming the passenger for
everything else. Early seat assignment. Pillows. Baggage check. "Just pay for what
you want" is the concept. Well, consumers generally expect those things, and except
for the low-fare vacation sector - which isn't very brand-loyal - a la carte pricing has
only limited potential for most low-fare carriers, as well as CNCs.
First, it adds moving parts
to the process. The money has to be collected and accounted for. The passenger has to go
through some additional processing to hand over the loot to get his bag checked. Second,
for major carriers, it exposes them to competitive reaction. If the high-paid advisors
lurking in the basement at United convince the CEO to charge for baggage check, and
American doesn't follow suit, UA is competitive toast.
Finally, the unbundling
thing isn't a cash bonanza - it is, by definition, hitting the customer up for some things
he/she takes for granted, and it will take in marginal amounts of new revenue, when the
costs of collection, accounting, and monitoring are considered.
What
About The New "ULCCs?" There's a new buzz-term out there: the
"ultra-low cost carrier." The type that charges for everything, and, according
to the parrots in the media, have super-low costs that give them a huge advantage. They're
the wave of the future, according to some stories.
Like, Skybus. The carrier
which reported 7.8 cent ASM costs - which are high - while paying flight attendants 9
bucks an hour, charging for sodas on board, and having a RASM of 4.4 cents. Gonna make it
up on volume, no doubt. The lore is that Skybus is a clone of Europe's very successful
Ryan Air, and therefore it has a slam-dunk model, which includes seats for as low as ten
bucks.
Unfortunately, this isn't
Europe. Skybus isn't Michael O'Leary. And peddling seats at $10 and $25, ten at a time on
each flight, only means the first 20 seats of your 70% load factor simply don't count,
because you're essentially giving them away. And - memo to the media - the
"frills" that Skybus leaves off are not that much of a cost-burden to the
competition. The "ancillary revenues" from charging for pillows and snacks and
the like, are chump change.
Finally, an airline carries
people. It is a people-intensive business. People have problems. An airline that brags
about not having a telephone number for people to call has taken a powder from reality.
It's unknown which second-rate B-school class might have conjured up this concept, but
it's not going anywhere in the real world.
It's a business plan that,
if left unchanged, will indeed take the airline someplace. Directly to point of financial
impact.
But watch for lots of buzz
about "ULCCs" and "ancillary revenues" and such in the early part of
2008.
LCC
Consolidation? Possible - But Only To Slash Capacity. There are a number
of potential combinations of LCCs - none of them made-in-heaven - that could take place in
2008. All would be driven by a need to circle the wagons in a downturn and/or as a refuge
in case Southwest decides to make the most of its current fuel cost advantages and expand
carnivorously.
The only problem is that
there simply are not many synergies to be gained. Frontier and jetBlue have Airbus fleets,
but the two route systems have very little to offer each other from the standpoint of
being a combined stronger airline. Both would retain their relative strengths and
weaknesses. AirTran and Frontier have an innovative web-sharing plan, but the two fleets
could not be more incompatible. Spirit could look at jetBlue - but most of what Spirit has
on its route system jetBlue can get by itself.
Then there is the foreign
connection, represented by the Lufthansa investment in jetBlue. The gossip lines lit up
like the tree in Rockefeller Center when that deal was announced. This is the first tie-up
that will lead to great international traffic flows, is the talk.
Probably not. There isn't
much real connectivity potential between Lufthansa's three JFK departures and jetBlue.
There are facility issues. There are competitive options that are already in place. Most
likely: Lufthansa saw a sound financial investment. Period.
But this is the brave new
world of $100 oil. Anything is possible. Southwest could buy Frontier, simply for the
purpose of gaining more Denver dominance, and take the cost of eventually sorting it out
operationally. Not likely.
But two years ago, neither
were oil prices expected to be at the century level.
_________
Sector
Three: Comprehensive Network Carriers
Next Crisis: Not
Cost Control, Per Se..
It's Now "Dynamic Minute Control"
With the current fuel price
outlook, it might seem that major carriers are tapped out in terms of ability to get costs
down. Add in the reality that labor is also tapped out, and is not in any mood for further
givebacks. Actually, it's unlikely that any labor union is fixin' to leave the bargaining
table in the next three years without some healthy gains.
One might conclude that
major airlines have already squeezed the cost turnip bone dry since 9/11. Aircraft and
airport leases have been re-negotiated. Debt, at most carriers, has been reduced or
re-structured. Labor costs - at least for now - have been slashed. Some union work rules
eliminated.
So, what will carriers look
at to control costs?
It will be dynamic
minute management in the future. When substantial parts of airline operational costs
are time-delineated, such as maintenance, time is money. When time is an issue in whether
the passengers make connections or expensively mis-connect, time is money. Each minute
represents money. And squandering them costs money.
It sounds like common
sense. But anybody who's watched airport operations to any extent can see enormous numbers
of minutes squandered to the gods of waste.
A 757 arrives, and the
jetway is still positioned for the A-320 that departed 30 minutes before. That means the
greeting agent may spend five precious minutes or more, monkeying to get the jetway to the
airplane. Five minutes may mean the difference between connecting those six passengers to
London, or having to re-route them (and their revenue) on another airline.
The amount of time
getting the "carry-on" luggage out of that RJ's bin and onto the jetway can be
the difference in whether several other passengers connect or mis-connect. Sometimes, it
doesn't seem to be a big priority. They get there when they get there. And the airline
system gets a cost hit.
Keeping an arriving 767
waiting for to be guided into the gate for just two minutes can add up to hundreds of
dollars in waste. Getting it parked and those engines shut down stops the clock on a whole
passel of cost factors. Yet how often does this happen, and there's little thought given.
Departure and push out
procedures that eat up an extra minute here or there represent millions in costs to a
major carrier.
Dynamic departure
management can save millions, too. Blind focus on departure schedules instead of arrival
schedules lose hubbing airlines millions each year. Kicking a flight out on time sounds
great. But knowledge of the flight plan for each specific departure can sometimes allow a
"late departure" that still gets the customer to the arrival gate on-time. If
that "late departure" means not leaving late connecting passengers behind,
that's money in the bank. Remember - passengers are paying to get someplace at the
time promised.
Dynamic flight management
is something that airlines will need to get into, if they have any hope of cutting ATC
costs. As Captain Michael Baiada of the ATH Group pointed out at our Annual Forecast
Conference, airlines need to recognize that the time between gate departure and gate
arrival is their "production" line, yet they essentially turn it over to the FAA
- one of the most mis-managed entities in Washington - to direct and run it. As the ATH
Group's programs have shown, airlines do have some ability to manage their own production
lines over and above the ATC system. The result can be thousands of saved minutes each
week. And lots of dollars not lost.
Most carriers will say that
they have "task teams" or "continuous improvement programs" that
already monitor these types of things, so all is well. Sure.
Consolidation Won't
Alleviate Fuel Prices. It Won't Cut Capacity.
But It Will Make Wall Street Wealthy.
What needs to be said about
major airline consolidation has already been said. It's trendy. It's supposed to be
inevitable, and it's supposed to solve the industry's problems.
None of that's accurate,
regardless of how many times it's repeated, or how many talking heads in the media keep
saying it. But, money's to be made, so watch for the potential in 2008. One thing to keep
in mind: the definition of "consolidation" - it means taking two or more things,
combining them, and ending up with less.
But when the dust settles,
there's no guarantee the industry will have less capacity, particularly in main traffic
flows. A lot of folks on Wall Street have been led to believe that there's a set amount of
capacity out there, and one merger will restrict other carriers from expanding to fill any
void.
What is certain, however,
is that there would be fewer connecting hub operations, and that means less service where
capacity reductions aren't really needed and won't do much for improving the industry:
small and mid-size communities.
We pretty much covered this
in a November Hot Flash. The reality is that this is business. And business realities are
not always consumer-friendly. Click
here to review it.
___________
Check
on the Hot Flash weekly for updates. And consider subscriptions to our new Aviation
Research Report series. New insights that other consultants miss entirely.
__________

© 2008 The
Boyd Group/ASRC, Inc. All Rights Reserved.