2005 Conference Summary
& Highlights
We want to
thank all of the attendees, speakers, and sponsors for making this year's Annual Forecast
Convention the biggest yet. It's a first - we basically took over the entire Hilton
Savannah DeSoto Hotel for the event.
The
General Forecast Summary:
That Light?
It Might Actually Be
The End of The Tunnel
This year, The
Boyd Group forecast analyses - airline trends, traffic growth, and global fleet demand -
all point to a future that is nowhere near as dire as some would paint it.
Actually,
through the fog of media stories on bankruptcies and the shrieking proclamations of doom
from a few financial analysts, the emerging fundamentals of the
airline industry are sound. Yes, sound.
Indeed, once
the current fuel-cost crisis is addressed by carriers in adjusting cost structures (which
they will) our data shows a potentially robust future for most segments of aviation.
Total heresy,
naturally, but this was a Forecast Conference, not a wallow in semi-factual history,
which, incidentally, describes a good portion of what's being written about the industry
today.
On the
aircraft demand side, as we reviewed at our 2002 Forecast Conference in Sarasota, the
demand for new-generation mainline-cabin aircraft is now just short of a boom. Boeing,
Airbus, and Embraer are now all looking at very crowded orderbooks.
The only dark
spot is in the area of regional jets, a segment of global fleet demand that has assumed
room temperature. As we also forecast back then - to the guffaws of many - the
demand for RJs is now at an end, and slow - or maybe fast - retirement of substantial
portions of this fleet is inevitable. There will be a couple of hundred RJs soon vying for
space under the sunny desert skies.
This week's announcement by Bombardier that
the 50-seat CRJ is going out of production was a nice bit of validation. Now that it's a
reality, plan on others earnestly beginning to "forecast" a decline in RJs in
the industry.
That points to
the small jet provider segment, - what other consultants still call "regional
airlines" or, in one recent case, believe it or not, "commuters."
When it comes
to "fading business models" the SJP segment defines the term. As our conference
attendees learned four years ago, there's been a glut of these small jets, and their
economics and ergonomics guarantee a major decline in the demand mega-carriers will have
for them in the coming years. Not that they will go away, just that there's going to be a
need for a lot fewer of them in the future.
Of course,
most of this is at variance with the accepted thinking by many in the media and in
academia, but give it a year or so, and they'll be parroting what our attendees learned at
this conference.
Great
Presentations. We
especially want to thank our speakers, who gave the attendees a whole range of new
perspectives on all aspects of aviation, from airline strategies, to aircraft
manufacturers' programs, to the trends in fuel demand and costs. Of particular value was
an impromptu exchange of views on the Wright Amendment between executives of American and
Southwest. No bloodshed, but a lot of illumination on both sides of the issue.
Sponsors. We want to thank all of our sponsors,
including Northwest Airlines, Embraer, Air IT, Savannah-Hilton Head Airport, Airport
Revenue News, and the Sarasota-Bradenton International Airport.
Conference
Presentations Available. As has been the case over the past decade of Forecast Conferences, the
presenters provided valuable insight on what to look for in the year ahead. Brief synopses
of presentations are outlined below. However, the conference workbook and the handouts
from each session are available on order for $195. Click here for details.
______
Highlights Of Speaker
Presentations
Henry
Joyner - Sr. VP - Planning, American Airlines
Underscoring
the fact that legacy airlines are far from dead, Mr. Joyner
outlined the enormous strides that AA has made
in reducing costs, to the point of reporting a profit in the second quarter of 2005.
While fuel is
still a difficult issue, Mr. Joyner pointed out how trust and cooperation between
management and labor has resulted in American being well postured to survive and
eventually grow.
Attendees
received an added bonus when Mr. Joyner eloquently provided his company's stand on the
Dallas Love Wright Amendment issue, in response to comments made by the following speaker,
who clearly had a different take on the matter. Both gentlemen were direct and candid and
the attendees walked away with a much better understanding of the positions being taken by
both airlines.
Robert
Montgomery - VP Properties, Southwest Airlines
A return
speaker to the Conference, Bob reviewed how Southwest's future planning is being adjusted
as necessary to meet new competitive challenges. Of note, he mentioned that Southwest
would consider the addition of seat assignment, if the customer base was willing to pay
the higher fares it would likely demand.
Tom
Bach - VP Network Planning, Pricing & Revenue Management
As our
luncheon speaker, Tom's lively presentation covered how Northwest is using chapter
11 to re-structure itself for the future.
Normally, that would be a a topic that would run neck-and-neck with a eulogy at a pet
cemetery.
Not this time.
Three years
ago, Mr. Bach was our keynote speaker at the seventh annual Boyd Group Forecast
conference, held in Sarasota. The subject was airline pricing, which ranks second only to
Sominex in its ability to quickly induce sleep. Tom, however, actually made it interesting
and got the attendees very involved in asking follow-up questions.
This year, he
was again in rare form, taking issues such as fuel, alliances, and costs, and actually
making them interesting and upbeat. His sense of humor kept the attendees fully engaged,
and the information provided addressed a range of misconceptions regarding both Northwest
and its bankruptcy filing.
Robert
Fornaro - COO, AirTran Airways
People who
know Bob Fornaro are well aware that he's all business. The success of his airline is
proof positive.
At the
conference, in his usual direct and no nonsense style, Bob discussed the core reasons for
AirTran's success - simply focusing on what they do best, and staying within a clear
strategic objective. The message was that AirTran knows what it can, and what it cannot,
do.
Bob covered
the fleet growth at AirTran, with a successful introduction of 737-700s to its fleet of
B-717s. With this fleet, AirTran can now access virtually any point in the continental US
from Atlanta, or from either coast, giving it enormous planning flexibility.
James
May - President, Air Transport Association
An innovative
comparison of current airline industry events to those described in Midnight In The
Garden of Good & Evil, a best-selling novel set in Savannah, was the vehicle by
which Jim May made some very insightful comments on the state of the airline industry.
Jim
illuminated the fact that the airline industry and the consumers it serves would be far
better off if Washington would simply stop using air carriers as a cash cow, with enormous
taxes and fees. The desperate need to upgrade airport and airway infrastructure needs to
be pushed from the very top of the Administration, he informed the conference.
Paul
Matsen - Executive VP & Chief Marketing Officer - Delta Air Lines
Conference attendees were briefed on how Delta
is adjusting its costs and revenues to meet the challenges of the new, high fuel cost
environment. While the core system is sound, some reductions in flying - adjustments - can
be expected.
Drew
Magill - Director, Market Analysis, Boeing
The 787 is
more than a new airliner. It is the foundation of entirely new technologies that will
fundamentally change both the aircraft manufacturing industry, and the airline industry as
well. A video presentation informed the Conference of the incredible design flexibility
made possible by new composite-material technology.
Memo to
Airbus: your A-380 is big, but it could be in trouble.
Ray
Neidl - Financial Analyst, Calyon Securities
Always a great
speaker, Ray brought up what might have been one of the best ideas of the Conference,
albeit one that could cause temporary chaos at our airports - but with a positive outcome.
Referring to
the obnoxious tax and fee burden imposed on the airline industry, he suggested that
airlines be required to only charge consumers for the fare itself, and require that the
consumer pay the fees and taxes separately at the airport on day of departure.
When the
flying public realizes that that $500 fare has another $80 in taxes, there would be a lot
of unhappy passengers calling their congressman. As long as airlines are required to bury
these fees in the total price of the ticket, the flying public will be blissfully unaware
that they are being milked by their government.
John
Armbrust - President, Armbrust Aviation & Publisher of Jet Fuel Report
Competition
among petroleum products for scarce pipeline capacity and lack of refineries point to jet
fuel not only staying expensive, but also becoming increasingly vulnerable to
spot shortages at some airports.
Thirty years
of low investment in petroleum infrastructure are now coming home to roost for the entire
US economy, but particularly for fuel-intensive industries such as airlines.
The Conference
attendees were shown the tenuous supply chain involving jet fuel, and how even minor
glitches can cause shortages and huge price swings. John predicted that oil prices will
fall somewhat in the near term, due to changes in speculation. But long term, there isn't
too much to look forward to in regard to prices of jet fuel. The "crack spread"
- the price relationship between refined jet fuel and raw crude - is widening. This means
that even as oil prices come down, other factors in the supply chain will keep jet fuel
disproportionately high.
Mark
Hale - Vice President, Embraer Aircraft
Five years
ago, attendees at The Boyd Group Forecast Conference were advised that a
new type of mainline jet would be coming to
airports sometime after 2005.
These
"E-Jets" (a term The Boyd Group worked with Embraer's ad agency to develop to
describe these new generation airliners) would bring much lower costs and replace the gap
left with the retirement of smaller DC-9s, Fokker-100s, and 737s.
Embraer
170/190s are now coming on line. Mark went over how these aircraft offer carriers a
full-size cabin, and a full mainline product, at operating costs that can invade the
traditional operating envelope of smaller aircraft.
Front Porch
Discussion: Will The Meek Inherit The Skies?
Shaun Nugent -
CEO, Sun Country, and Ben Baldanza - CEO Spirit Airlines
The pace was
shifted somewhat, with a laid-back session where CEOs of two successful, low-profile niche
carriers presented their overall strategies and views of the airline industry.
Both of these
gentlemen have a presentation style that is really very "un-corporate." The
on-going expansion of Spirit was outlined candidly and indicated how this airline is
marching to its own drummer, focusing on Caribbean destinations. Sun Country is also
looking at specific niches and has perfected the ability to swap out aircraft with a
European carrier which has traffic demand that is counter-cyclical to that of the US.
Then we sat
down and had an informal discussion, moderated by Mike Boyd. The casual nature of the
event brought out not only some great questions from the attendees, but it also sparked
some very interesting insights from the speakers as well.
This session
worked so well, we're planning at least two "fireside chats" at next year's
Forecast Conference. (Yes the meeting room next year actually has a fireplace.)
__________
Key Forecast Sessions
Aviation
leaders attend this conference because they receive cutting-edge forecasts prepared by The
Boyd Group. Not "consensus" projections. This conference has built its following
on hard, direct, and focused forecast data produced independently by The Boyd Group.
Forecast:
Airline Industry Trends
Some trendy
misconceptions were discussed.
It's
Not "Over-Capacity" When Planes Are Full. When the industry is
hovering around an 80% load factor, that means they're pretty much selling all of their
product at times when people want to travel. The remaining 20% is the dregs - late night
flights, positioning flights, mid-week and off-bank flying, etc. What seats have value to
the customer, are mostly being sold out.
So it's pretty
hard to claim that there's too much capacity when that capacity is chocka-block full. The
issue, of course, is that it's hard to charge a price consumers will pay and at which an
airline can get a reasonable ROI.
So, it's not
really over-capacity. More correctly, there may be
"over-competition" not
over-capacity. There's a difference.
Over-capacity
would be a case where there's a lot of unsold product in excess of market demand.
Over-competition (for want of a better term) is where there are lots of players fighting
for the demand, which depresses the prices that can be charged.
When the
industry is running pretty much at capacity, the calls to end "over-capacity"
are really calls for providing less product, thereby theoretically being able to charge more
to fewer passengers - i.e., simply constrict capacity and squeeze lower-end, price
sensitive passengers out of the market.
It's not going
to happen, so all the babbling about the "need to consolidate to cut capacity"
is just so much howling at the moon. Even the GAO recently issued a study concluding that
when capacity has been materially reduced in the past, other carriers have replaced it
quickly.
At the
Conference, the forecast presentation outlined how fleets equivalent to the size of
Continental Airlines in 2001 (mainline) have
been eliminated from the US airline system over the last four years, yet
"over-capacity" continues. But more than that, the forecast presented data that
indicated that these reductions in capacity have only resulted in reduced service levels
at small and mid-size airports. Where the "over-capacity" existed, it's still
there. The reason: airlines are going to chase revenues in big markets.
Bottom-line:
if one or more carriers went to airline heaven, that "over-capacity" in major
markets would remain, yet it would be smaller airports that would take the hit. Example:
The pull-down of the US Airways PIT hub (which has not and will not be replaced) has left
a lot of airports in the Middle Atlantic and Mid-South with less access.
The
Future: Legacy Carriers, Not LCCs. Most analysts today are focused on comparing
airline costs. What they've missed is the other side of the P&L: it's something called
revenue. And this is where the legacies have the future advantage.
The forecast
isolated where new domestic and international revenue flows will be emerging in the
future, and the vast majority of it is out of the reach of the LCC model.
Big-Time
Shrinkage: "Regional" Airlines. The bankruptcy of Mesaba should have
been the first clue to the analysts who have been proclaiming that "regional"
airlines are just soooo profitable and will effortlessly be able to replace those clumsy
legacy systems.
These
entities, which in fact are today neither "regional" nor airlines, are facing a
substantial shake-out. What has been missed by a lot of the me-too analysts is that these
entities are vendors, not airlines. The majority of their revenues come from
leasing crews and airplanes - predominantly regional jets - to major airline customers.
The Boyd Group
identified an emerging glut of both RJs and the number of RJ operators four years ago.
It's now here. Our fleet forecast indicates that as many as 200 or more RJs will be
heading for the desert (or wherever else) over the next 36 months. (We'd note too, that
Bombardier's recent decision to stop producing 50-seat jets also validates the fleet
forecasts provided at our Conference four years ago - one that was totally at odds with
virtually every other fleet forecast available.)
Air
Service Focus For The Future: Get Sino-Centric. The long-term traffic demand
forecasts accomplished by The Boyd Group have identified a key future economic trend: if
you're not connected to China, you're not going to be connected at all.
Face it, in
ten years we'll be talking about the new, high-quality cars being imported from China, or
being made in Chinese-owned factories here. We'll be talking about those new airliners
that will compete with Boeing, Airbus, and Embraer. We're already using large appliances
that are built in Chinese-owned factories in the US.
The point:
ease of access to points in the Middle Kingdom will be a factor in economic growth of any
region of the nation. Best positioned carriers: Northwest, United, and - eventually -
American and Continental. Most of this growth will be at mid-size communities, where
Chinese investment will be focused.
____________
The
Boyd Group Airport Traffic Forecast
The
enplanement bubbles along the East Coast will tend to deflate sometime over the next six
to twelve months. (The Independence Air pricing nonsense will come to an end at some
point.) The result will be an artificially-flattened growth curve in 2006 - 2007.

Some
misconceptions were also dealt with at the conference. One being the belief that Delta has
slashed and burned capacity out of Cincinnati/Northern Kentucky International. The reality
is that they've mostly just removed the spike in capacity added there over the past 24
months. A similar situation took place at Salt Lake City.

These are
fairly typical examples of how major carriers are adjusting capacity. It also very clearly
shows that these "cutbacks" do not result in market opportunities for LCCs to
rush in to fill. In the case of American, for example, reducing ORD-DEN flights from nine
daily to eight daily doesn't qualify as a vacuum of service.
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Copies of the
conference presentations are available at $195. Note that the airline-industry
presentations are not included, based on requests from the carriers' legal departments.
Click here to order.
Year 2006: Join Us In Deer Valley!
The
2006 Boyd Group Aviation Forecast Conference will be held on October 8 - 10 at the Stein
Eriksen Lodge in beautiful Deer Valley, just minutes from Salt Lake City International.
Clear
your calendar. More details to come shortly.