Announcing The 2nd Annual

Denver, Colorado - March 21 -22, 2011

Match Your Air Service Strategies To
The New Dynamics of The US Airline Industry

This is not just another death-by-PowerPoint event, where data totally disconnected from your airport are rolled across the screen with numbing repetition.

There's work in this workshop. Work that will hone, focus, and give your air service planning a razor-edge.

Real-World Analyses. In this intensive workshop, you'll be analyzing hard numbers from your specific airport. You and professionals from Boyd Group International will review key data and metrics - enplanement trends, yields, capacity, hub access, load factors, competitive fares, and a whole lot more - and relate them to the emerging trends in the airline industry. From these exercises, you'll get a clear picture of where your air service is strong, where it's threatened, and be able to plan accordingly in 2011.

It's Not What Data You Toss At An Airline. It's Whether It's Strategy-Consistent. The #1 priority for 2011 and beyond is adjusting to the new airline industry, not tossing presentations and stacks of stale government data at airline planners.

Real-World Planning Outcomes. We'll be outlining the new airline environment. Dynamics such as changes in fleet mix at major airlines. Changes in airline strategies brought on by mergers, code-sharing, and - particularly - the increasing attention to global alliance traffic flows by airline planners. And we'll be providing tools where you can estimate the effects of near-certain fuel increases on your airport's air service viability.

Working With Your Airport's Data. Not Watching PowerPoint Shows. There will be no droning PowerPoint shows from questionably-qualified people pointing out the various sources of available information. This workshop is for professionals and presented by professionals. You'll be working - hands-on - with numbers from your airport.  

Bring your laptop. Fire up the wireless card. Then we're going to log on and get at it. One by one, we'll be accessing the Boyd Group International Aviation DataMiner suite of information tools - the most advanced in aviation - to isolate vulnerabilities and identify opportunities. As the name indicates, we're going to give you the Analytical Firepower you need to assure that your 2011 air service enhancement program is at a razor-edge, with the specific data and market intelligence you need to understand the challenges, opportunities, and minefields facing your airport.

We’ll Cover: Addressing The New Airline Realities
New Methodologies To Forecast Enplanements
Segment Revenue Allocation At Your Airport
Access & Shortfalls - Top 25 O&D destinations
Matching Marketing To Airline Strategies
Shifting From Airline Recruitment to Global Alliance Access
Anticipating Effects of Airline Fleet Changes
Forecasting, Identifying & Addressing Airline Capacity Shifts

We’ll Identify: The New Metrics
Higher Per-Flight Revenue Hurdles
Increasing Airline Costs & Lagging Revenue Generation
Out: Load Factors. In: System Revenue Quality
Scheduled Flights v Effective Air Service
Out: “Leakage. ” In: Access Deficiencies
Regionalization: Competition v Collaboration
Forecasting: Performing Triage on Traffic Generation
In: TRASM. Out: RASM
Out: Catchment Area.  In: Flexible Areas of Air Service Influence

Skill Sets. Not Hand-Outs. At the end of this workshop you'll have whole new skill sets in understanding not only your airport's market intelligence, but in understanding how to analyze and apply aviation data to best match the new strategies of a rapidly-evolving airline industry. We value your time and your money, and so does this workshop. It’s all business – and it’s about results.

We'll Be Relating Your Airport's Traffic, Capacity & Market Trends To The New Realities:

It's The World's Access To The Community That Counts. Just getting "air service" is no longer the key objective for economic growth. Instead, the goal is "air access" - the ease, cost, and convenience of getting to a community must be the objective. New jobs and economic growth are generated typically from outside the community. That means the focus must shift from "getting flights" to assuring that your airport is not at an access disadvantage.

• Alliance-Driven Market Decisions Are Here. Regardless of a market's size, airline planners are going to be making decisions on alliance-flows, not just the carrier's system flows. Example: SFO just lost service from Qantas. Reason? The carrier is oneworld, and SFO is dominated by Star Alliance carriers. Result: Qantas shifted to DFW, where it has access to AA's oneworld hub. Whether it's SFO or LNK or COS, in the future, carriers will be shifting service and capacity to maximize alliance flows.

• New Decisional Triggers. Traditional metrics are no longer necessarily indicators of air service quality. High load factors are great, but now they're secondary to revenue factors. Demand to leisure points in Florida is good, but airlines are more interested in network and alliance feed quality. Travel origination factors are new indicators of access levels. And these are just for starters

• New Segment Profitability Metrics. In addition to fuel, ATC and other costs, airlines are looking at segment contribution. When this changes at a given airport - for example, due to the local GM plant closing - air service may be threatened. Anticipating and quantifying such events will be critical to air service planning.

• Small Airliners Evaporating. Turboprops are going out of major airline brand fleets. Fifty-seat RJs are getting parked - and scrapped - due to increasing fuel and maintenance costs. Identifying where new traffic flows may be generated can keep that airline planner's red pencil away from your airport

• Fewer & Smaller "Regional" Airlines.  The small jet provider sector - what some still call "regional airlines" - is no longer a license to print money by leasing RJs to major carriers on a cost-plus basis. Squeezed margins and increasing costs are shrinking this airline industry sector. At the workshop, we'll be reviewing actual operational cost figures - data which show that "community-supported" air service - where the carrier operates entirely at the risk of the community - is a sucker bet.

Special Early Registration Rates. Register by February 18: $545. Aviation DataMiner subscribers (both on-line & quarterly) get a special early rate of $445.

After February 18, fees are $595, and $495 for DataMiner subscribers. Additional attendees from the same organization: $195.  

Format & Venue: The Analytical Firepower Workshop begins at 1PM on March 21, and wraps up at 1PM the following day. For most attendees this will entail just one overnight.  The venue is the Holiday Inn Express & Suites at Denver International Airport, with a rate of $109. The hotel has a fast shuttle to DIA, which means no ground transportation cost to attendees.

Reserve Your Space Now. Register On-Line. Your can register right now by clicking here, downloading & filling out the form, and faxing it back to (303) 674-9995. Please also remember to make reservations at the DIA Holiday Inn Express & Suites by calling  (303) 574-1600. Be sure to mention the Boyd Group International Workshop to get the special room rate of $109.

Questions? Give Us A Call At (303) 674-2000