Market Intelligence For Airport Professionals
Boyd Group International is the leader in aviation data, forecasting and market intelligence. Airports:USA DataMiner is now the premier source of on-line aviation information and analysis. It gives subscribers enormous planning advantages.
An Immediate, Accurate, And Concise Performance Analysis. Now, for airports who simply are looking for an independent review of their performance, one that tells it straight, and - exclusively - one that provides the additional benefit of a short-term passenger forecast, there's a new source, one that is produced by the professionals at Boyd Group International.
Airport Key Performance Metrics Report™ is not just another quarterly compendium of table after arcane table, representing simply regurgitated DOT numbers, or worse, data the vendor has just purchased from another source. Instead, this is real market intelligence, produced from Airports:USA DataMiner - the most accurate source of airport data and market intelligence in the industry.
Delivers Professional Data Fast & With Ease. This is about information and insight, not just numbers. So the format is intuitive and easy to use. Your time is important. This is market intelligence right at your fingertips.
The Airport Key Performance Metrics Report™ is very comprehensive, but it focuses exclusively on the data you need for your airport. No pad. No huge tables that tell you nothing, No padded appendices with data charts that actually depict nothing of value.
Here's The Key Data covered, data that represent true market intelligence:
Top 25 O&D Airports By Passengers
Airline Share At Airport
Airline Share - Pax, Revenue, Fares - In Each Top 25 Market
Regional Passenger Revenue Map
O&D Generated To Each Region Of The US
Passenger Quarterly Trends - O&D And Fares
Regional O&D & Fare Comparison
Capacity Comparison & Load Factors
Airport's O&D Markets - All, Alphabetically
Passenger Enplanement Forecast - Rolling 12 Months
Customizable, Too. Remember, aviation research and forecasting is the business we're in. We don't just cut-and-paste numbers from other sources an stick them in a flashy report template. The Boyd Group International Airports:USA database allows the Report to be customized. If there is a specific set of data, or report that you need, we can adjust your subscription accordingly. This is advanced market intelligence, not just tables of numbers.
Immediate Data & Strategic Information. The reports are formatted and include a range of data you can use immediately. Not raw DOT data downloaded into a boilerplate form, but real market information.
It Really Is Better Market Intelligence
It's Our Professional Work- Not Somebody Else's. When you're working with Boyd Group International, you're getting professional data and analyses from aviation and air service experts that airlines, airports, suppliers and financial houses rely upon. Amazingly, some alternative sources of aviation data are simply re-packaged and re-sold as-is directly from DOT or from another vendor. They're then cut-and-pasted into a flashy but static report template and passed off as information not to be questioned. It certainly should be.
The Key Performance Metrics Report is far more advanced. At Boyd Group International, we first-source the data, and put them through the Airports:USA DataMiner software, which identifies and addresses the "issues" that come with raw data. We carefully review the data for errors and mis-reporting. We make corrections and identify where data may be questionable. Professionals of Boyd Group International are experts in current and emerging airline industry trends, and this is reflected in each Report.
The result is an airport-specific Key Performance Metrics Report that has none of the errors and amateur "tables" found in other sources, data which have nothing to do with the realities of the airline industry.
The Report does not include inaccurate tables of data, such as listing "the top 15 airlines" at an airport served by just two airline systems. Or listing "Hawaiian" as one of the O&D carriers at an airport in the Dakotas where that airline has never so much as landed an airplane. Professional data would never imply such inaccurate information. But these and other "reports" are there because the vendor does not understand the challenges of DOT reporting.
It Addresses The Real Airline Industry. The Airports:USA DataMiner software which generates the Key Performance Metrics Report relies on a complex algorithm to aggregate traffic to the correct carrier system.
Other sources assume the "certificated carrier" is the airline. It's not. Today, most airlines are typically comprised of combinations of "certificated carriers." To report the passengers carried at ATL by, say, Comair, is inaccurate and not of any immediate or long-term value, because Comair is NOT an airline. It is only a provider of airplanes to Delta. Consumers can't buy tickets or book seats on Comair - it is just a lift-provider, regardless of the fact it's technically a "certificated carrier."
Some lift providers lease aircraft to more than one airline system. SkyWest. for example, operates flights for Delta, United, and, soon, AirTran - sometimes at the same airports. Other sources either mis-report it as "SkyWest" - which tells you nothing about the actual airline who is booking the passengers - or, worse, lazily dumps these passengers into separate, unidentified catch-all "commuter" category. They are not "commuters" - they are part of a major airline system, and this type of reporting completely leaves out that portion of the major's passengers.
That gives flat-out bad data. It's also a sign of very amateur work. In the Key Performance Metrics Report, such passenger traffic is properly aggregated to the airline brand, i.e., to the airline system leasing the airplane from the small jet provider. That gives accurate, real-world market intelligence.
It Addresses The Challenges of The Hub System. The Key Performance Metrics Report recognizes the shortfalls in current reporting channels. In many cases, traffic generated by small airports served by small airlines (some code-shared, some not) is not accurately allocated to the proper connecting destinations.
As an example, other sources will report Cheyenne's #1 O&D market as close-by Denver, when in fact there really is almost no such traffic whatsoever. Or, that LAX is Bakersfield's top destination, which it certainly is not. Boyd Group International's sophisticated software identifies such cases and makes adjustments.
Sophisticated O&D Reconciliation. The raw DB1B O&D data are not entirely accurate and must be reconciled against other sources to assure proper destinational distribution through hubsite airports. Some other sources attempt this. Others don't even try. The information in the Key Performance Metrics Report is far more sophisticated.
One potential sign of really sloppy data: any vendor peddling O&D tables from a mid-size or larger airport where all the passenger numbers all end in zero. It's likely they just took the 10% DOT sample data and foisted it off on unwary purchasers, without any reconciliation. Result: bad data. Bad market intelligence.
And, A Near-Term Forecast, Too. Boyd Group International is the industry's leader in independent aviation forecasting. Our Airports:USA product has been published since 1992, and provides 5-year forecasts for 150 of the nation's airports. This expertise is brought to bear in the Key Performance Metrics Report. As an exclusive feature, it includes a 12-month rolling forecast, based on Boyd Group International analyses of key capacity, airline strategy, and local factors in the region. No other source provides this.
Advanced. Sophisticated. But Cost-Effective
A subscription to Airport Key Performance Metrics & Passenger Forecast is one of the best investments you can make in your airport's planning future.
Because it is driven off of Boyd Group International's Airports:USA database, we can produce a better product - a far more accurate and sophisticated product - for much less than other sources who are just re-packaging data they buy from an outside vendor.
The Key Performance Metrics & Passenger Forecast is generated on a quarterly basis, and a full year subscription, which includes the Passenger Forecast, is $995. A special subscription offer is outlined below.
Format. The report contains important market intelligence you need to get a clearer view of the present and the ability to anticipate the future. So, that means a lot of information, generally comprising between 40 and 45 pages per report.
A printed and bound hardcopy is sent by mail. In addition, an identical pdf version is e-mailed as well so subscribers can make copies and distribute the report to their airport boards, the media, etc
Contents. No other source provides as advanced market intelligence as does the Key Performance Metric Report. Take a look, and then order your subscription securely on-line.
Performance Metric: Airport Top O&D
One Report - Eleven Datasets Per Market. The report gives you all the data you need for each market for a rolling 12 month period, ending with the most recently-reported quarter.
Why It's Better: First, these are not the same raw DOT numbers other vendors pass off. In that form, the reporting system would show SFO as FAT's #1 O&D market, which is entirely inaccurate. The advanced reconciliation software of Airports:USA DataMiner addresses this, and gives a more accurate destinational distribution than any other source. (Note: The airport's total O&D markets are also included, listed alphabetically, in the Report, too.)
Performance Metric: Airline Share At Airport
Market Share By Airline System. Each carrier system's full data is given on one easy report.
Why It's Better: Airlines such as American, United, and Delta are today combinations of certificated carriers. Delta, for example, includes SkyWest, ASA, Comair, Mesaba, and Mesa, all of which lease aircraft to Delta, and do not sell seats or services themselves. The airports where Delta utilizes and schedules these resources change constantly. Therefore, reporting this data by "certificated carrier" as some other data sources do, gives useless information.
The Key Performance Metrics Report correctly aggregates the passengers to the right airline system. SkyWest may have aircraft leased to both Delta and United being operated at FAT. Other sources sloppily toss this traffic into a category called "commuter" which is not only inaccurate, but makes real market share information impossible to ascertain. That's not a problem our subscribers face.
Performance Metric: Airline Shares In Each O&D Market
See How Airlines Perform In Each of Your Top 25 O&D Markets. You immediately see fare variances, routing-efficiency variances, market share, and more.
Why It's Better: No other source of data gives an immediate analysis of airline share performance in each of your airport's top 25 markets. Fare variances are immediately identified, often revealing where an airline may be vulnerable to service deletion. Opportunities for individual carriers are also quickly isolated. And, as is the case throughout the Key Performance Metrics Report, the data are presented professionally by carrier system.
Performance Metric: Regional Distribution Maps
Revenue & Passenger Shares By Region. These maps show at a glance where an airport's O&D as well as revenue is being generated. (Shown is only the Passenger Distribution map.)
Why It's Better: This section gives a fast review of the geographic mix of the current air service at an airport. It also can give indications regarding the mix of leakage that might be taking place to other airports with more extensive service to a given region of the nation. That data can identify additional market opportunities for both incumbent and potential new entrants.
Performance Metric: Load Factor Performance
Seats Offered v Seats Filled. There is a lot of information in this section of the Report. It does take an understanding of the airline industry, however. These are data representing the seats filled on flights arriving and departing the airport, and can immediately isolate service routings that may be weak, or may be candidates for service or capacity upgrades. Year-over-year data is provided. For brevity, the example below represents a single year.
Why It's Better: The data is aggregated by airline system. Other sources simply take DOT T-100 data and print it out, which is simply slapdash work. Since the data is reported by certificated carrier, the result is useless in ascertaining the load factor performance of the airlines serving the airport. Furthermore, year over year comparisons of such data are less than useless, because airlines will from time to time shift the use of aircraft leased-in from entities such as Comair and Mesaba.
This report correctly ascribes capacity to the carrier systems serving the airport. Furthermore, it is adjusted to the specific air service structure of the client airport. Because all flights into an out of an airport are reported on the T-100, including diversions, one-off fuel stops, charters, etc, the report typically filters out any entity with less than 10 reported operations at the airport during the year.
Performance Metric: Regional Airport Comparison
How's Your Airport Doing v Others In The Region? The client airport and three others in the region (the selection can be made on our recommendation or at the client's request) are ranked by the top 25 regional O&D destinations. This gives an immediate review of fares and traffic capture at each airport.
Why It's Better: You have immediate knowledge of actual average fares paid to key destinations from not only your airport, but others, too. This gives invaluable insight and information in understanding leakage and identifying areas where fare discussions may be in order with a target airline.
Performance Metric: Airport O&D - Alphabetic
The Full List - The airport's top 100 O&D markets for the full year, listed in alphabetic order, is provided. Markets beyond this ranking come from sample data so small that the data is not meaningful.
Why It's Better: The O&D data is fully reconciled against other sources to filter out the natural errors that result from the sampling process.
Performance Metric: Short-Term Passenger Forecast
An Independent View - Specific To Your Airport - Boyd Group International is the leader in aviation forecasting. Since 1992, Airports:USA has been the leader in independent, bottom-up enplanement projections. This expertise comes with the Key Performance Metrics Report. Based on airline trends, capacity projections and carrier strategies specific to your airport, a rolling 12-month forecast is provided with each Report.
Why It's Better: Having a clear, independent vision of the traffic and airline dynamics that will affect your airport can materially enhance air service planning, financial projections, and facility programs. It is accomplished by Boyd Group International, the leader in independent airport traffic demand forecasting.
Summary: An Invaluable Tool For Airport Professionals
Analytical Firepower - This is not just another quarterly statistical document. It is an armory of data and market intelligence that gives you the competitive edge.
Order Today And Get A Free Extra Quarter of Data. Your 1-year subscription begins with a Report covering the most recently-reported quarter of data. For those who subscribe by December 31, 2009, we'll include a fifth quarter to the subscription on a complimentary basis.
And It's Far More Cost-Effective, Too. Boyd Group International is the leader in aviation research, market data, and forecasting. Because of that, we can provide the Key Performance Metrics Report at a cost far below other sources. And, of course, our data is better plus it includes a 12-month airport forecast as well.
A one-year subscription is $995. If ordered before December 31, an additional quarter will be included.
Join the aviation & airport industry professionals that are already benefitting from the Key Performance Metrics Report. Order securely by clicking here.